Snuggie Lovemaking Lessons

The Snuggie Sutra Makes Provocative Use of Infomercial Blankets

The Snuggie Sutra states plainly and simply, “You have a Snuggie. You have sex. It was inevitable.” TheSnuggieSutra.com offers a variety of suggestions for some steamy lovemaking positions—all using the highly-spoofed informercial Snuggie blanket.

Enjoy suave moves like the 'Manket,' 'The Cuddly Puppy' and the classic 'Pigs in a Blanket.' Now the only thing you will love more than your Snuggie is making whoopie in it!

Implications - Sex sells, and this Snuggie lovemaking blanket demonstrates that one can give the most unexpected object sexual appeal. However, this must be done in a tasteful way in order for consumers to still respect the product being sold. Companies would be wise to consider how to infuse their commodities with seductive appeal to boost sales.

Tasteful Sexual Appeal
Companies infusing their products with seductive appeal to boost sales.
Unconventional Use of Products
Demonstrating the potential for unexpected objects to have sexual appeal.
Sex Sells
Exploring the effectiveness of using sex as a marketing strategy.

Industries Being Reshaped

Retail
Opportunity for retailers to strategically infuse seductive appeal into their products.
Marketing
Exploring the effectiveness of using sexual appeal as a marketing strategy.
Consumer Goods
Demonstrating the potential for unconventional use of products to increase sales.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 44%
Freshness 8%