Fitness Together Promotes Vanity & Group Showers

Good marketing reaches out to all potential customers, and that includes pervy guys, straight or gay, who like showering with other guys.

This new cheeky Fitness Together campaign targets this demographic with an ad that reads, "Like showering with other dudes? Go to the gym."

Created by advertising agency Sukle Advertising & Design (USA), the campaign also targets the vain and self-conscious with ads that read, "Because Lipo leaves marks," "Break out the two-piece again," and "The more you work out, the weaker his knees get."

My favorite copy, however, is the reality-check ad, "Stop blaming it on the dryer!". Yeah, the tee shirt is not shrinking--it’s your belly that’s expanding.