Cheeky Cushions

Clean the Sky - Positive Eco Trends & Breakthroughs

Alexandra Ferguson Recycled Pillows Proclaim "Let's Make Out"

— November 20, 2009 — Eco
It's easy to make the eco choice when these Alexandra Ferguson recycled pillows that suggest "Let's Make Out" are an option. These cheeky cushions are made from super-soft felt that is in turn made from 100% post-consumer recycled water bottles. Alexandra Ferguson says that it takes about 10 recycled bottles for a pound of felt, so each pillow recycles about 4 bottles of water.

Check out more images of these ecotastic Alexandra Ferguson recycled pillows above, and keep clicking for more fun pillows for your home.
Trend Themes
1. Eco-friendly Homeware - Companies can disrupt old industries by introducing sustainable and recycled materials for home decor and furnishings.
2. Upcycled Fashion - Designers can capitalize on this trend by creating fashion pieces with recycled materials, reducing textile waste and carbon footprint in the fashion industry.
3. Humorous Sustainability - Companies can disrupt the perception of eco-friendliness as boring or preachy by incorporating humor and cheekiness in their sustainability branding.
Industry Implications
1. Home Decor and Furnishings - Companies can innovate by producing eco-friendly homeware products using recycled materials, providing consumers with sustainable options for home decorating.
2. Fashion and Textile - Designers can create upcycled fashion pieces from recycled materials, reducing textile waste and promoting sustainable fashion practices.
3. Advertising and Marketing - Businesses can disrupt traditional marketing practices by incorporating humor and cheeky messaging in their sustainability branding, creating a new approach to eco-friendly messaging.
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