KARA has collaborated with homeware brand Sohn for an exclusive collection of pillows. The pillows are designed with upcycled materials, with two distinct ‘Hand’ and ‘Tetra’ pillows. Both iterations arrive in white crystal mesh, black leather, and patchwork denim designs.
Designer handbag and accessory manufacturer KARA gets its name from karaoke, which can be translated as “empty orchestra” in Japanese. Founder Sarah Law expresses her love for the idea of empty space in relation to personality and creativity.
KARA states the leather material is a bi-product of “the production process where goat and sheep leather cutting remnants are taken from production lines, sorted and placed by hand onto a material backing,” emphasizing the sustainability aspects of the manufacturing process.
The KARA x Sohn pillow collection is available on the KARA website.
Image Credit: KARA
Why This Trend Is Growing
- Upcycling in Homewares
- Opportunity for homeware brands to innovate and tap into the growing market of consumers who are conscious about sustainability.
- Alternative Materials in Home Decor
- Innovation opportunity for companies to explore and utilize materials that might have been overlooked before, such as the leather remnants in this collection.
- Collaborations Between Fashion and Homeware Brands
- Opportunity for brands to collaborate, combine their expertise, and offer consumers unique, multidisciplinary products.
Industries Being Reshaped
- Homeware
- Opportunity for homeware brands to incorporate sustainability and upcycling in their product lines and marketing strategies.
- Fashion
- Opportunity for fashion brands to leverage their expertise in materials and design to broaden their product offerings and reach a new audience.
- Sustainability
- Opportunity for companies in a variety of industries to explore sustainable manufacturing practices and incorporate upcycling into their operations.
