The beverage can has always been a beneficial canvas for branding and with the popularity of canned soda, beer and energy drinks, corporations are often pushing the boundaries of can branding and marketing.
While small corporations are using humor and referencing popular culture to sell their product, large-scale corporations are reinventing classic can designs and surprising their customer. Companies like Coca Cola and Pepsi re-release a variety of can designs to bring attention to their product as well as projects that they are associated with.
While soda companies may stay away from risque branding beer and energy drink manufacturers may not always dare to push boundaries when it comes to their marketing strategy, shocking concepts, offensive subjects and pop culture favorites all serve as inspiration for these companies’ branding method.
Whether companies dare to make a visual impact or if their aim is to shock, a can is a classic canvas for product branding.
44 Distinctively Branded Cans
44
Pin-Up Pop Branding
Coca-Cola 125th Anniversary Soda Cans Celebrate the Past
43
$100,000 Jeweled Pepsi Can
Bling Bling Boring
42
Reinvented Pop Can Packaging
The New 7UP International Packaging is Unveiled
41
Cardboard Pop Cans
The Creative Coca-Cola Packaging by Orly Peimer Rimon
40
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
39
Alcohol Can Collections
This 'Beer' Book by Dan Becker and Lance Wilson is Brilliantly Brewtiful
38
Arrousing Beverages
Australia's Hot Love Drink, Turn On
37
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
36
Bejeweled Beverage Cans
These Sung Ji-Hyun Pieces are for Glitzy Guzzlers
35
Cartoon-Inspired Cans
The Simpsons Duff Beer & Flaming Moe Energy Drinks
34
Diet Coke Design Cans
Inspired By Irish Designers
33
Anti-Energy Drinks
Slow Cow is the Cure For Too Much Red Bull or General Hyperactivity
32
Colorless Soda Cans
Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
31
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
30
Fake Movie Energy Drinks Become Real
Booty Sweat from Tropical Thunder
29
Kaleidoscopic Pop Cans
The Neumeister Glow Cans are Psychedelic Alcohol Holders
28
Paper Soda Cans
Yoshio Hasegawa Creates Pop Containers Using Recycled Sheets
27
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
26
Kooky Caricature Cans
Greg Mike's POPSTARS AND COKEHEADS Series Displays Wacky Characters
25
American Pride Packaging
The 21st Amendment Beer Cases Pay Homage to Forefathers
24
Energy Drinks That Come With Condoms
The Billy Boy
23
Skinny Soda Cans
The Diet Pepsi Skinny Can Hop on The Thinner-is-better bandwagon
22
Anti-Energy Drinks
Drank
21
Landmark Packaging
The Estrella Damm Beer Packaging by Erik G. de Lopidana Ties in History
20
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
19
Shocking Energy Drinks
P*ssy is Full of Attitude & Decadence
18
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
17
Abuzz Beverage Branding
Rhythm Energy Drink Packaging Keeps the Party Going
16
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
15
Artful Can Branding
Cans Get a Makeover With Interesting Results
14
Pentagonal Pop Cans
Dzmitry Samal Unveils Geometric Coke Design
13
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
12
Cinnamon Soft Drinks
Organic Beaver Soda Uses Ingredients Like Coriander and Nutmeg
11
Tattooed Energy Boosters
Wicked Energy Drink Gets a Facelift From a Tattoo Artist
10
High Gloss Mini Cans
Coke Slims
9
Battery Beverages
The Duracell Energy Drink is From the Nether-Regions of Bratislava
8
Eco Pop Cans
Save the Environment with the Haoshi Design Studio Cup
7
Design Cans 2
Pepsi Artco Cans
6
Celebrilicious Energy Drinks
Steven Seagal's Lightning Bolt Quenches the Thirst Down Below
5
Repackaged Arcade Sodas
'Space Invaders' VS 'Space Invader' Pits Retro Games Against Graffiti
4
Spooky Sodas
The Pepsi Halloween Edition is Frightfully Fabulous
3
Reusable Soda Cans
The Eco Can Encourages Healthier Drinks Choices With Same Opening Satisfaction
2
Real Sci-Fi Animated Beverages
Futurama Slurm Energy Drink Springs From the Screen to Reality
1
Cocaine Is Legal (FOLLOW UP)
Energy Drink Not Banned Despite Rumours
Related Ideas
65 Cases of Downbranded Products
From Literal Packaging to Blank Bottle Branding
Ballistic Missile Branding
BMG-10 Beer Packaging Takes an Explosive Aesthetic
Cutaway Leaf Art
Lorenzo Duran Uses Natural Materials to Create Stunning Artworks
Stunning Soda Can Jewelry
The Funky Recycling Etsy Shop Pieces Feature Jewels Made from Junk
Flexible Eco Packaging
Billerud FibreForm is a Receptive and Recyclable Material
Typographic Treat Packaging
Abracadabra Chocolate Branding is Too Tasty for Words
Pin-Up Pop Branding
Coca-Cola 125th Anniversary Soda Cans Celebrate the Past
Unfastened Box Branding
TK Food Wheat Cookie Packaging is Too Tiny for its Contents
Supernatural Soft Drinks
The New 'Mystic' Coca-Cola Bottle is Out of this World
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
Ingenious Eco Displays
Coca-Cola Green Initiative Set to Spark Green Arms Race
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
Sophisticated Soda Bottles
Bassano Hard Soda Design Inspired by Italian Sodas from the 1920s
Spray-Painted Packaging
Graffiti Remover Branding is as Illustrated as the Walls it Washes
Reinvented Pop Can Packaging
The New 7UP International Packaging is Unveiled
Psychedelic Booze Branding
'The Absolut Art of Sharing' Campaign by Absolut Vodka
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
Electronic Duo Designs
Drink “Da Funk” With the New Daft Punk Coca-Cola Bottles
Cola Couture Canteens
New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
Cardboard Pop Cans
The Creative Coca-Cola Packaging by Orly Peimer Rimon
Smart Snackified Drinks
PepsiCo's Tropicana Tropolis Provides a Healthy Snack Option
Slimming Beverage Makeovers
These Coca-Cola Concept Bottles Will Put Some Fizz in Your Summer
Haute Milk Packaging
‘Good Milk' is Available in Aluminum Cans & Tetra Pak
Animated Coffee Cups
Aimia Foods 'Pour Moi' Converts Consumers to Vending Machine Mocha
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
Alcohol Can Collections
This 'Beer' Book by Dan Becker and Lance Wilson is Brilliantly Brewtiful
Musical Beer Bottles
Tuned Pale Ale has You Ready to Jam Post Drink
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
Bejeweled Beverage Cans
These Sung Ji-Hyun Pieces are for Glitzy Guzzlers
22 Examples of 'The Simpsons' in Media
From a Homer Simpson Tribute to Cartooned Parody Promos
Cartoon-Inspired Cans
The Simpsons Duff Beer & Flaming Moe Energy Drinks
Bottle Cap Timepieces
These Alison Davidson Clockpops are Cute and Eco-Friendly
Brandable Product Packaging
'Urban by Levi's' Bottles Have Been Sculpted Like Stamps
Desk-Ready Donuts
The Mini Donut Factory Makes Instant Donuts On the Fly
Sommelier Booze Branding
Pictogram Wine Bottles Pair Your Seafood with Your Sauvignon
Newspaper Decoupage Art
Gradification Creates This Collage of a Japanese Cherry Tree
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
Cartoon Bottle Branding
The Shamil Ramazanov Coca-Cola Bottle Makes You Feel Like a Child Again
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
Home-Grown Beverage Branding
Organic Valley Milk Packaging Embraces Total Sustainability
Fashion-Minded Refreshments
Monsieur Qui Bottle Green Packaging is Dressed to the Nines
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
Fairytale Beer
Grimm Brothers Brewhouse Will Take You Back to Your Childhood
Kaleidoscopic Pop Cans
The Neumeister Glow Cans are Psychedelic Alcohol Holders
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
Detachable Belly Campaigns
The Diet Pepsi ‘Unpimp Your Body' Ad Blasts Bellies
Kooky Caricature Cans
Greg Mike's POPSTARS AND COKEHEADS Series Displays Wacky Characters
Skinny Soda Cans
The Diet Pepsi Skinny Can Hop on The Thinner-is-better bandwagon
Landmark Packaging
The Estrella Damm Beer Packaging by Erik G. de Lopidana Ties in History
Pre-Prohibition Beer
Batch 19 Beer Offers Pre-Prohibition Flavor With Rare Retro Recipe
Soft Drink Retrospectives
Learn the History of Coke with the Coca-Cola Book
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
Soccer Star Drinks
The FIFA Coca-Cola Box Set Celebrates the Beautiful Game
Marijuana Beverages
The New Canna Cola Pot-Laced Sodas Come in Five Mind-Blowing Flavors
Cartoon Sofa Auctions
The Classic Simpsons Sofa Can Be Yours, for a Price
Typography-Heavy Bottle Designs
Yasmin Marquez's Packaging is Old-Fashioned Yet Modern
Pencil-Shaved Portraits
Kyle Bean Uses Writing Utensil Scraps for These Caricatures
Fizzy Haircare Products
Digitalsoaps Soda Scented Shampoos Are Spiked Just Right
Pyramidal Chip Merchandizing
Kellogg's Lites Packaging Targets New Consumers
Mega Cola Movie Displays
Spectacular Coca-Cola 3D 125th Anniversary Illumination Lights Up Atlanta
Iconic Gamer Soda
The Instructables Call of Duty Zombies Perk Cola Bottles Will Quench Your Thirst
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
Reusable Juice Cartons
The 'Juice in a Box' Encourages Conscious Consumption
Pop Art Music Ads
The QuitoFest 2011 Campaign Asks You to Vuelve el Rock (Rock Again)
Celebratory Soda Swag
Deck Yourself Out With the Coca-Cola 125th Anniversary Collection
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
Canned Whiskeys
Scottish Spirits Releases 12oz. Cans of Scottish Whiskey In South America
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
Police Tape Packaging
Luisa Conserve Branding Screams Danger in the Form of Spice
Customizable Coke Machines
The Coke Freestyle Machine Brings 104 Tastes to Tongues
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
Alcoholic Moonlit Packaging
The Midnight Moon Moonshine Bottles are Dark and Mysterious
Scooter Skin Care Branding
Via Vespa Packaging Appeals to the Young, Sporty and Speedy
iPhone-Inspired Cars
Honda Play is Apple's iPhone-Inspired Convertible Small Car
Elemental Alcohol Branding
Rezept-Destillate Packaging Promotes the Purity of its Contents
Artistic Candy Packaging
Bessermachen DesignStudio Makes Multiple Designs for Henrik Konnerup
Fair Trade Beverages
LemonAid is a Chic Social Business with a Conscience
Cough Drop Suitcases
Ricola and Fred Pinel Team Up for a Soothing Outcome
Tortoise Shell Branding
Turtle Wax Packaging Contains the Ideal Finish for Your Car
Alcohol Advertising Apps (UPDATE)
The Stella Artois Ice Lounge App is Interactive and Yummy
Chocolate Cigarettes
Chocaps are Designed to Keep Chocolate-Lovers from Packing on the Pounds
Scrumptious Slurpee Cups
The Slush Mug Allows Users to Turn Carbonated Drinks Into Slurpees
Refreshing 3D Commercials
The Coca Cola Fresh Ad Uses a Simple and Modern Approach
Pretty Pink Drink Branding
Xinti Lemonade Packaging is Delivered in Delightful Baskets
Robust Booze Branding
Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
Super Healthy Coke
Coca Cola launches Zero Free coke in Japan
Concealed Cash Cases
The Coca-Cola Secret Stash Safe Will Keep Your Valuables Out of Sight
Rapper Sodavertising
Pepsi and Snoop Join Forces for Holiday Refreshments
Spilt Milk Merchandising
Meuuh Lait Packaging Opts for Liquid Labeling
Eco Pop Cans
Save the Environment with the Haoshi Design Studio Cup
Romanticized Beverage Branding
Vie70 Absinthe Packaging Touches the Heart and Liver
Soda Pop Charity Initiatives
The Pepsi Refresh Project 'Do Good For The Gulf' Campaign
Reusable Soda Cans
The Eco Can Encourages Healthier Drinks Choices With Same Opening Satisfaction
Amplified Booze Branding
Cabo Wabo Tequila is Rock 'n' Roll in a Bottle
Tagged Reusable Rewards
The Coca-Cola Recycling King Competition Uses Facebook to Give Back
Fruitful Booze Branding
The Casillero Silva Wine Bottle is as Attractive as It is Delectable
Cartoon Reenactments
The Real-Life Bart Simpson Writes Out his Famous Blackboard Quotes
Canned Infusion Branding
T Tea Packaging Embraces Sleek and Simple Shelf Appeal
Refreshingly Renewable Corporations
PepsiCo UK Sustainability Report Shows Fossil Fuel-Free Future