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These Sung Ji-Hyun Pieces are for Glitzy Guzzlers

 - Jul 5, 2011
References: mu-um & thisiscolossal
Sip your soda in stunning style this summer with Sung Ji-Hyun bejeweled pop cans.

Sung Ji-Hyun is an artist praised for manipulating objects to make them more meaningful. In this collection of posh pop cans, Hyun covered three popular beverage containers in tiny jewels. The effect is beautiful; the cans and coffee cup dazzle and shimmer in the light. Hyun seems to be expressing his feelings regarding corporations. He may feel that they convince consumers that using their product will make them better, or that they target the elite.

Sung Ji-Hyun certainly knows how to explore "pop" culture -- literally.

Implications - Consumers appreciate art that makes them see their society in a new light. Advertisements can contain graphics that utilize elements of remediation or comedy to appeal to these consumers.