Anti-Energy Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

Drank

— June 10, 2008 — Life-Stages
Drank is a unique beverage product on the market that is actually being called an "anti-energy drink." Despite the rising popularity in caffeinated products, from soda to chips (seriously), Drank tackles the opposite extreme, acting is the go-to beverage for those needing to unwind.

Although the grape flavoured pop probably tastes like children's chewable Tylenol, its ingredient list sounds like it's a promising solution to heart-palpitation and jitters. Infused with melatonin as well as rose hips and valerian root, the purple-canned beverage is catching on with mellow-seekers in the the southern U.S.

The name is derived from a prescription-strength, purple cough syrup mixture, consumed by members of hip-hop communities seeking a buzz from the codeine and promethazine. It's also known as sizzurp and purple jelly.


Prefer a lift instead? Check out these energy boosters:


Trend Themes

  1. Relaxation Beverages — Creating beverages that promote relaxation and unwinding, catering to individuals who need to de-stress and calm down.
  2. Natural Sleep Aids — Developing natural drink alternatives infused with melatonin and other natural ingredients to aid in sleep and relaxation.
  3. Niche Beverage Market — Expanding into niche markets by inventing unique beverage products that target specific needs and preferences of consumers.

Industry Implications

  1. Beverage Industry — Innovating and diversifying product offerings to include relaxation drinks and natural sleep aids.
  2. Health and Wellness Industry — Catering to the growing demand for natural and alternative products that promote relaxation and better sleep.
  3. Marketing and Advertising Industry — Creating specialized campaigns to introduce and promote niche beverage products such as anti-energy drinks.
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