The popularity of the color purple has been on a meteoric rise over the past few seasons. This cluster features all things purple and the hue's impact on fashion, furniture and art. In my inner circle, 'purple' has even become an adjective. What used to be Prince and Barney the dinosaur territory now belongs to swimsuits, skate shoes and watches. Enjoy these refreshing grape juice-colored innovations, my ode to all things purple.
Implications - Current fashion trends are encouraging consumers to embrace their own individual styles rather than conform to the crowd. These customers seek styles that are unique for their bold and edgy designs.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 2%
Freshness 8%
