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Hot Global Hotel Hangouts

Where to See & be Seen

— November 14, 2007 — World
The rich, it is said, are different from you and me. Even if it involves just lounging around. If you can get an invite, here are three hot hangouts in which to be seen, located in the world's plushest hotels.

You need a reservation to get into the Purple Bar at London's Sanderson. The stiff door policy keeps most ordinary folk away, leaving guests to savour their solitude in lavender Queen Anne chairs, set amidst violet silk opera curtains and purple etched Venetian mirrors.

If you find yourself turned away at the door, you can always opt for the bustling, Philippe Stark designed Long Bar. Or flag down any of the sleek Mercedes Benz sedans-for-hire out front, and take in a night on the town.

At the Rose Bar at the Delano in Miami, the best accessory for that gorgeous tan is a $15 mango martini – mango puree with a splash of vodka and pineapple juice. That's just one item on an exclusive and expensive cocktail menu at the Ian Schrager pink-hued lobby bar, described by cnn.com as the prime place for pretty-people watching.

Locals pour in after 10pm on Tuesdays, when party promoter Tommy Pooch kicks things up a notch. Party in pink, anyone?

Since the roaring 20s, Tinseltown's glamour set has been drawn to the poolside of the Hollywood Roosevelt. Legends Clark Gable, Carole Lombard, and Marilyn Monroe once partied among the lush palm trees there.

You need to be a hotel guest to enjoy the facilities, but Hollywood's young it-crowd, fashion and entertainment types, and music VIPs flock to the Tropicana Bar on Sundays. To blend in, order up the Millionaire Mojito, made with champagne instead of soda, and lounge about the pool that features an underground mural by David Hockney.
Trend Themes
1. Exclusive Hotel Lounges - The trend of luxurious and exclusive hotel lounges offers opportunities for disrupting the hospitality industry by capitalizing on the desire for privacy and VIP treatment.
2. High-end Cocktail Experiences - The trend of over-the-top, expensive cocktail menus presents opportunities for innovating the bar industry by creating unique flavor combinations and visual presentations.
3. Celebrity Favorite Hangouts - The trend of popular celebrity hangouts in hotels presents opportunities for disrupting the entertainment industry by offering unique and exclusive experiences for fans and enthusiasts.
Industry Implications
1. Hospitality - The trend of luxurious and exclusive hotel lounges offers opportunities for disrupting the hospitality industry by providing unique and tailor-made experiences for guests.
2. Bar and Beverage - The trend of over-the-top, expensive cocktail menus presents opportunities for innovation in the bar industry by creating unique flavor combinations and visual presentations to attract high-end clientele.
3. Entertainment - The trend of exclusive celebrity hangouts in hotels presents opportunities for disrupting the entertainment industry by offering unique experiences for fans and enthusiasts to meet and interact with their idols.
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