Ancient Ruins-Inspired Nails

The BYS Cracked Nail Polish Will Crack Up Your Style

The BYS Cracked Nail Polish will change the way you think of chipped nail polish. Made to actually crack after application, these interesting nail color decorations will have you craving the antique ruins look.

Definitely a unique and interesting pattern to put on your nails, the BYS Cracked Nail Polish allows some gorgeous pinks and purples on your digits while keeping it natural with some built-in cracks. Check out its awesome effects in the featured gallery.

Cracked Nail Polish
Opportunity for beauty brands to create innovative nail polish with crackle effects.
Antique Ruins Look
Opportunity for fashion brands to incorporate ancient ruins-inspired designs into clothing and accessories.
Natural Cracked Nail Designs
Opportunity for nail artists to offer natural-looking cracked nail designs as a trendy nail art option.

Who This Affects Most

Beauty Products
Disruptive innovation opportunity for beauty brands to develop unique nail polish products with cracked effects.
Fashion
Disruptive innovation opportunity for fashion brands to integrate ancient ruins-inspired designs into their collections.
Nail Art
Disruptive innovation opportunity for nail artists to offer natural-looking cracked nail designs as a popular nail art option.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 89%
Freshness 8%