American model Missy Rayder looks chic in the Sisley Spring Summer 2010 campaign. Shot by photographer Marcus Ohlsson, the campaign gives off a refined Parisian feeling with a foreign element.
Rayder works long dark hair, dramatic makeup and slinky silk attire, going from date night in a purple one-shoulder mini to casual streetwear in hip-hugging denim. The Sisley Spring Summer 2010 collection seems to have everything any stylish female could ever want.
Implications - One of the simplest ways that any company can work to catch they eye of a consumer is simply by releasing an image that contains one specific or distinguishable aesthetic. By manipulating and using one specific color, the company connects the consumer to the brand so that they can immediately recognize them. Any business can use this simple trick to draw in more consumers.