Adolescents and college students tend to be the most common consumers of sugary caffeinated products, so it's appropriate that Rhythm Energy Drink packaging aims to appeal specifically to this crowd. Designer Farruk Tillaev has decked these beverage bottles with busy patterns, made up of many of youth's favorite things, from music to sports.
'Refresh!' 'Feel Good!' and 'Energize' make up the three flavors that this brand has on offer. They have been dressed in bright blue, green and pink labels respectively, etched with white cartoony illustrations that are meant to grab the hyperactive attention of potential consumers. Outlines of electric guitars, microphones, keyboards, headphones, turntables and skateboards cover Rhythm Energy Drink packaging with an excitable aesthetic. Just looking at this ebullient branding is enough to get you wired.