If you expect your company to compete in the marketplace and stay ahead of the curve when it comes to marketing a product, then innovative branding campaigns must be taken into consideration. This is no different for liquor companies trying to come up with the latest booze branding innovations.
Whether it is an overhaul of a logo, a seasonal marketing blitz or creative packaging, booze branding innovations are helping liquor companies stay on top while others desperately try to reinvent themselves. Mash-ups are just one way that two different companies can enter a market and make a splash, while edible packaging is a creative way to popularize a specific brand of booze.
Without an effective branding campaign, it is harder to push a product to a consumer who is very cautious of where to spend their money.
52 Booze Branding Campaigns
51
Beer-Friendly Phone Protectors
The Opena iPhone 4 Case is Your New Drinking Buddy
50
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
49
Cardboard Beer Branding
The Mug Pub by Ivan Maximov is for Eco-Friendly Boozers
48
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
47
Blinged-Out Booze Bottles
Vallure Vodka Makes Pure Gold Alcohol Holders
46
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
45
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
44
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
43
Handmade Hipster Flasks
Whimsy & Ink Craft Booze Containers with Attitude
42
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
41
Realistic Booze Bus Marketing
The Movia Bus Ad Lets You Know When It's Time to Go
40
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
39
Bedazzled Liquor Bottles
Limited Edition Bombay Sapphire is Adorned in 10,000 Crystals
38
Inspiring Booze Packs
Fortune Wine Tote Bags Provides Words of Wisdom
37
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
36
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
35
Hard Liquor Fragrances
Give off a Manly Scent with the Moonshine Cologne
34
Gun-Slinger Packaging
The San Cosme Label Brings You Back to the Wild West
33
Goth Liquor Bottles
Gareth Pugh x Absolut Vodka Brings Dark Aesthetics to Drinking
32
Multifaceted Booze Bottles
The Cav Con Absolut Glimmer Design is Dazzlingly Dapper
31
3D Booze Packaging
The Kraken Black Spiced Rum Hits Stores With Three-Dimensional Labels
30
Lady-Focused Booze
Molson Coors Targets Women with Animee, a New Brand of Beer
29
X-Ray Booze Campaigns
The Macallan Ad by Nick Veasey Goes Undersurface
28
Personalized Scotch Whiskey
The Engravable Johnnie Walker Bottle is Customized Booze With Cachet
27
Spooky Shot Glasses
The Fred and Friends ‘Crystal Skull' Puts Fear into Party Goers
26
Luxurious Luxated Liquor Lockers
The Jon Rossitto Barrel Wine Rack Defies Gravity
25
Decorated Skull Booze
CAH Day of the Dead Tequila Celebrates Dia de Los Muertos Year-Round
24
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
23
Bedazzled Booze Bottles
Swarovski Crystal Studded Iordanov Vodka for Upscale Toasting
22
Crystalized Vodka Vessels
Absolut Crystal Pinstripe Bottle Brings the Bling to Booze
21
Luxurious Graffiti Booze Containers
The Kaws x Hennessy Bottle Puts an Artistic Spin on Alcohol
20
Whiskey-Packed Popsicles
The St. George Single Malt Whiskey Gelato Beats the Heat With Booze
19
Wish-Granting Booze Bottles
Make a Wish When You Rip Off the Wishbone Wine Bottle Label
18
Canteen Booze Bottles
KRU 82 Vodka Presents Eco-Friendly Product Packaging
17
Boozed-Out Boards
The Colt 45 x Santa Cruz Skateboard Mixes Suds With Street
16
Robust Booze Branding
Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
15
Techie Wine Racks
The Wave Ultra Sonic Wine Ager & Refrigerator Tells You if Your Wine is Spoiled
14
Scientific Booze Shooters
The Test Tube Shot Set Mixes Your Drink with Funky Colors
13
Icy Beer Desserts
Indulge in an Alcoholic Culinary Goodness with Frozen Pints Ice Cream
12
Personified Booze Ads
San Miguel 'Una Vida Bien Vivida' Shows Epic Adventures of a Beer
11
Blunt Booze Sleeves
ESPO Beer Cozies Show Honest Messages About Drinking
10
Shot Glasses for Gamers
Atari Shot Glasses Make Drinking (even More) Fun
9
Ice Box Booze-Coolers
On-Ice Beer Dispenser Makes Sure Warm Alcohol Never Happens
8
Skeleton-Branded Booze
'Rogue Dead Guy Ale' has a Taste to Die For
7
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
6
Spiral Booze Tributes
The Pierre Frapin-Inspired Cognac Cuvee 1888
5
Bastille Day Booze
Auchentoshan 1999 Bordeaux Cask Matured Celebrates the French Holiday
4
Chocolate-Covered Liquor Bottles
Patrick Roger's Chocolate Whiskey Encasing is Delectable
3
Presidential Booze
'Happy Birthday Mr. Obama' Wine Bottle Celebrates with Stars & Stripes
2
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
1
Peanut-Infused Vodka
NutLiquor Brings a New Flavored Twist to Hard Liquor
Related Ideas
29 Tempting Chocolate Packages
From Sweet Stripped Branding to Delicious Postcard Packaging
75 Beer Branding Innovations
From Grim Gourd Packaging to Lucha Libre Logos
Cake-Filled Sugar Cones
These Cupcake Cones are a Unique Alternative to Traditional Wrappers
Ballistic Missile Branding
BMG-10 Beer Packaging Takes an Explosive Aesthetic
Beer-Friendly Phone Protectors
The Opena iPhone 4 Case is Your New Drinking Buddy
Inebriated Pet Blogs
The 'My Party Animals' Tumblr Features Partying Pooches
Outlined Bake Dish Branding
Falcon Enamelware Packaging Employs the Simplicity of its Plate Design
Opinionated Mug Huggers
These Knitstorm Mug Cozies are Warm and Wordy
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
23 Playboy Creations
From Bavaria Beer to Spike Lee Sponsored Nikes
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
Ebullient Dairy Branding
Jimmy's Iced Coffee Packaging was Designed with Old Style Charm and Cheer
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
Knockoff Masterpiece Marketing
The Otro Mundo Art Series Makes a Beverage a Thing of Beauty
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
Blinged-Out Booze Bottles
Vallure Vodka Makes Pure Gold Alcohol Holders
Charming Confectionery Branding
The 'Dude, Sweet' Chocolate by Tractorbeam is Creatively Simple
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
Zodiac Bottle Branding
12 Signs Wine Packaging Incorporates Illustrated Astrology
Filled-to-the-Brim Branding
Mjolk Packaging Makes Diary Look Like a Complete and Satisfying Drink
Earthy Bottle Branding
Alboredes Olive Oil Packaging References the Land that Bore it
Twisted Top Bottle Branding
Drink Wine Packaging Craves Consumption
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
Brandable Product Packaging
'Urban by Levi's' Bottles Have Been Sculpted Like Stamps
Sweet Beehive Branding
Taste of Honey Packaging Brings the Hive Home
Gorgeous Graffiti Decks
123KLAN Engraved Skateboards Combine Street Art with Graffiti Style
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
Alcoholic Sundown Contraptions
Get the Night Started With the Quilmes Cristal Beer Campaign
Vodka-Wine Fusions
ABSOLUT TUNE Combines Premium Vodka & Brancott Estate Wine
Meme-Inspired Beverages
Brazil's 'Keep Cooler' Features Familiar Rage Faces
Hip-Hop Gin Commercials
The Aloe Blacc Tanqueray Commercial is Big City Cool
MC B-Ball Battles
The Adidas All 2012 Advert Counts Down to the London Olympics
Upcycled Graphic Street Cruisers
ReSkate! Breathes New Life Into Old Skateboards
Gastronomy Alcohol Sets
Cocktail R-Evolution Molecular Mixology Kit Mixes Nerdy Booze
Italian Automaker Skate Decks
The Raptor Concept Skateboard is Inspired by Alfa Romeo Autos
Multifaceted Liquor Branding
The ABSOLUT Mode Edition Showcases the Vodka Brand's Stylish Si
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
Ascending Drip Branding
Gravity Wine Packaging Plays with an Upturned Painted Logo
Bewitching Movie Beverages
The Butterbeer Recipe Will Whet Your Appetite, Harry Potter-Style
High-Fashion Drinking Glasses
Karl Lagerfeld x Orrefors Glassware Brings Kitchenware with Class
Wicked Wine Holders
The Happy Guy Wine Rack is a Whimsical Way to Store Wine
Numeric Liquor Labeling
5th Distilled Gin Packaging has a Polished Primary Appeal
Collaborative Ad Campaigns
‘ABSOLUT Blank' Invites 18 Global Artists for Group Art Pro
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
Frozen Fruity Cereal Treats
The Boo Berry Ice Cream Recipe is Sure to Satisfy Your Sweet Tooth
Persian Myth Marketing
Gilga Wine Packaging was Inspired by an Intoxicating Beauty
Homemade Distillery Branding
The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun
Cocktail-Inspired Confections
These Gin and Tonic Cookies Will Tide You Over Until Happy Hour
Crocheted Creature Cozies
The Handamade Etsy Shop is Full of Nifty Knits
Creative Whiskey Canteens
The Porsche Johnnie Walker Blue Bars are for Serious Luxury Sippers
Goth Liquor Bottles
Gareth Pugh x Absolut Vodka Brings Dark Aesthetics to Drinking
Precarious Booze Holders
Steel Wire Wine Bottle Rack Stores Alcohol in an Unconventional Way
Abuzz Beverage Branding
Rhythm Energy Drink Packaging Keeps the Party Going
Honeycomb Fuel Cells
The Hive Battery Concept is User-Friendly and Eco-Friendly
Furry Bottle Spirits
Billionaire Vodka by Leon Verres is the Ultimate in Luxury Taste
Customized Client Gifts
Customer Rave Allows Businesses to Create Personal Holiday Presents
Gritty Undead Cruisers
The Chocolate 'Zombie Portraits' Skateboards are Stylishly Scary
Candy-Coated Skateboards
Cody Simpson Receives a Skittles-Covered Longboard Prior To Touring
Pixelated Bottled Brews
Inaki Soria Creates Refreshing Works of Art
Chilled Brewskis
Beverage Manufacturer Kirin Introduces 'Ice Plus Beer'
Cobalt Beverage Branding
The Packaging for Something Natural Sparkling Water is Simple But Bold
Lady-Focused Booze
Molson Coors Targets Women with Animee, a New Brand of Beer
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
Power Button Branding
Off Buttermilk Packaging Promotes an Unplugged Potable Product
Decadent Doggie Desserts
The Bear and the Rat Frozen Yogurt is a Savory Treat for Pups
Debonair Drinking Manuals
Get Saucy with ‘An Illustrated Guide to Cocktails'
Clever Childish Branding
The Grown Up Chocolate Company Packaging Celebrates Your Inner Child
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
Antarctic Animal Ice Cubes
The 'Polar Ice' Molds are Charmingly Chilly
Crystalized Vodka Vessels
Absolut Crystal Pinstripe Bottle Brings the Bling to Booze
Commemorative Pinstripe Liquors
The Jack Daniel's 2011 Birthday Bottle Drinks to Another Yea
Iced TV Star Treats
Ben & Jerry's Concept 'Ron Swanson's All the Bacon and Eggs You Have' Dessert
Luxurious Graffiti Booze Containers
The Kaws x Hennessy Bottle Puts an Artistic Spin on Alcohol
Booze-Inspired Footwear
Dalmore and Lutwyche Team Up to Create Whiskey-Inspired Shoes
Quirky Corked Platters
APPO by Carlo Trevisani Gives Bottle Stoppers Double Functions
Whiskey-Packed Popsicles
The St. George Single Malt Whiskey Gelato Beats the Heat With Booze
Hip Happy Hour Branding
The Classic Hatuey Beer Undergoes a Contemporary Package Makeover
Rosy Booze Sunglasses
Mosley Tribes for Moet & Chandon Pair Fine Wine and Fashion
Tiny Take-Anywhere Kegs
‘Tapje' Keg Allows Consumers to Drink Draft Beer at Home
Fashionably Boozed Campaigns
The Absolut Vodka Fashion Week Ad Will Play a Trick on Your Eyes
Canteen Booze Bottles
KRU 82 Vodka Presents Eco-Friendly Product Packaging
Alcohol-Inspired Appliances
Won Suk Lee's Cooktender Lets You Make Rice and Shake Drinks
Fire-Infused Alcohol
Southern Comfort's 'Fiery Pepper' Whiskey Reaches Another Level of Heat
Boozy Designer Toy Packs
The Tokidoki x Asahi Beer T-Shirt Set is for the Urban Drinker
Stainless Steel Kegs
Niels Astrup Designed this KegBox as an Efficient Alternative to Beer Barrels
Mammoth Alcohol Containers
The Sasquatch 128oz Flask was Made for Heavy Drinkers
Travel-Themed Perfumes
The Henrik Vibskov Fragrance Collection is Based on City Scents
Whiskey-Flavored Drinks
Arkay Beverages is the First Non-Alcoholic Drink That Tastes like Scotch
Internal Organ Decanters
Curoe Carafes by Liviana Osti Attempt to Save You From a Coronary
Sperm-Infused Shots
Hoihoi Tatea is an Apple-Flavored Drink Made of Horse Semen
Creamsicle-Filled Cakes
These Ice Cream Cupcakes Make a Delicious Frozen Treat
Marvelously Measured Boozing
The Alcohol by Volume Glass Ensures a Perfectly Portioned Drink
Curved Vino Shelving
The Falling Chips Wine Rack Interacts with the Wall Behind
Terrifying Fast Food Skateboards
These Deathwish 'Value Menu' Decks Show Horrific Mascots
Coaster-Embedded Whiskey Bottles
Ryesenberg Gives You Everything You Need to Prevent Water Rings
Fierce Facial Hair Fragrances
The Dude No. 1 Beard Oil is a Grizzly Goatee Experience
Icy Beer Desserts
Indulge in an Alcoholic Culinary Goodness with Frozen Pints Ice Cream
Bold Bacon Beverages
Quench Your Thirst With a Glass of Bacon Whiskey
Archipelago Alcohol Branding
The Absolut Huffer Case Celebrates New Zealand & The Rugby World Cup
Macabre Booze Shooters
Down Liquor in Rebel Style with the Doomed Crystal Skull Shot Glass
German Booze Vessels
Down Beer in the Das Boot Beer Glass for a Good Time
Ice Box Booze-Coolers
On-Ice Beer Dispenser Makes Sure Warm Alcohol Never Happens
Limestone Bedrock Vodkas
Absolut Elyx Brings a Rich Luxurious Taste to the Palette
Bulging Eye Beverage Branding
El Secreto Wine Packaging Mystifies the Senses
Celeb Nuptial Fragrances
Love by Kim Kardashian Celebrates the Reality Star's Upcoming Wedding
Bastille Day Booze
Auchentoshan 1999 Bordeaux Cask Matured Celebrates the French Holiday
Classy French Fashion Sweeteners
Freshen up the Meal with Miel de la Belle Jardiniere Honey
Horseman Hybrid Branding
The Bottles for Sawhorse Wine Offer an Eerie Victorian Animal Portrait
Convenient Booze Openers
Avoid Anymore Tooth Chipping with the Easy Open Bottle Cap
Exquisite Branch Branding
Hill's Absinthe Packaging Embraces an Arboreal Aesthetic Elegance
Liquor-Tasting Trivia
The Winerd Game Tests Your Alcohol Knowledge
Solitary Superstar Commercials
The adidas Originals James Bond for David Beckham Ad is Lonelyl
Carbonating Liquid Canteens
The Stanley Nineteen13 Carbonated Bottle Keeps Drinks Fresh & Bubbly
Perfect Patriotic Packaging
DANZKA Vodka Releases a Limited Edition Aluminum Bottle