These examples of baby advertising will evoke a wide range of emotions; from giddiness to laughter and even outrage, these baby campaigns take it to all sorts of levels.
Using babies in marketing strategies is a very smart move. Babies are adorable and it is very difficult to find someone who can keep a straight face while looking at a photo or watching a commercial featuring a big-eyed, cuddly little baby. They are adorable and tend to captivate those around them.
Brands outside the baby industry have taken this into consideration. Giving babies adult-like features such as beards, wild tattoos and adult-size limbs is a clever way to capture someone's attention.
These ads and commercials will certainly have you smiling and leave you longing for a baby in your arms -- even if you're not actually ready for a baby of your own. Either way, these examples of baby advertising will provide a quick if temporary fix.
56 Examples of Baby Advertising
53
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
52
Visually Disturbing PSAs
Juvenile Protective Association Ads Show Effect of Verbal Abuse
51
Imaginative Baby Ads
The Cam Il Mondo Del Bambino Campaign Looks the Through Eyes of Chidren
50
McDonalds India Uses Baby Ronald
Scaring Customers Away?
49
Fight For Kisses Commercial
Dad Battles Baby In Wilkinson Ad
48
Denim Diapers
Huggies Little Movers Jeans Diapers Make Your Baby a Trendsetter From Birth
47
Fashionista Baby Diapers (UPDATE)
The Huggies Denim Diapers Commercial is Too Cute
46
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
45
Rollerblading Baby Ads
Evian Takes Living Young to a Whole New Extreme
44
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
43
Badass Baby Campaigns
The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
42
Hairy Baby Ads
The Hasselhoff Baby Commercial Proves that Some People are Born Awesome
41
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
40
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
39
Iconic Baby Music Ads
The Parque Recreio Kids Campaign Features Toy Versions of Musicians
38
Child Poverty Shockvertising
The Barnardo Campaign Against Child Poverty Raises Eyebrows
37
Adultized Baby Commercials
This 'Uncensored E-Trade' 2011 Superbowl Compilation is Intriguing
36
Messy Baby Advertisements
The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
35
Imaginative Child Curiousity Ads
Matteo Pozzi Answers Children's Questions Via Wonderful Artwork
34
Drooling Drunken Baby Ads
Keep the Infants Away From L'universe de Chocolat
33
Yesteryear Infant Portraits
These Achim Lippoth Baby Photos Give Baby Ads a Vintage Look
32
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
31
Moody Baby Marketing
These DBI Federal Childsurance Ads Urge You to Care While They're Cute
30
Baby Rockstar Ads
The Lucas Savelli Campaign Envisions Celebrities Before They Can Talk
29
Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling
28
Streetwise Stock-Trading Babies
E-Trade Talking Baby is Back for Super Bowl 2009
27
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
26
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
25
Sucker-Shaped People Ads
The BaBoom Lollipop Campaign Appeals to Children's Imaginations
24
Royal Betting Baby Ads
The Paddy Power Babies Promote Betting on the Royal Child
23
Unexpected Baby Animal Ads
The Personal Lubricant Aleolub Campaign is Dubiously Adorable
22
Toddlers as Mops
Babies Dusters
21
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
20
Mini-Me Nappy Ads
The Ninet Diapers Ultra Absorbent Campaign is Hilariously Surreal
19
Baby Gym Rat Videos
The Olvarit Commerical Launches with Babies Hitting the Weights
18
Toddler-Themed Christmas Decor
The Teletubbies Christmas Tree
17
Smoking Unborn Baby Ads
This Ad Illustrates the Dangers Associated with Smoking During Pregnancy
16
Misbehaving Offspring Ads
The Motorola Video Baby Monitor Campaign Depicts Bad Behaviours
15
Royal Baby Delivery Ads
The Times Royal Delivery Campaign Features a Regal Birth
14
All-Day Diaper Commercials
Huggies 'Best Seat in the House' Campaign Highlights Brand Quality
13
Customized Doodled Diaper Ads
Huggies Korea Launched an Adorably Artistic Campaign
12
Baked Bun Baby Ads
This Warburtons Ad Congratulates Princess Kate on Her Fresh-Baked Bun
11
Toddler Astronauts
The BBC 'Adventure' Commercial Sends Kids on a Journey
10
Adult-Armed Baby Ads
The Oral-B Stages Campaign Promotes Teeth-Brushing for Infants
9
Adorable Baby Facts Promos
Father Explains Facts of Life Imaginatively in the KIA Super Bowl Ad
8
Talking Toddler Tax Ads
This Talking Baby Super Bowl Commercial Comes from E-Trade
7
Alternative Child-Bearing Charts
This Infographic Outlines Alternative Child Birth Options
6
Adorable Baby Ads
The Gerber 'United Babies' Commercial Features Stop-Motion Infants
5
Clapperboard Nap Campaigns
The Heinz Golden Sleep Ads Show Sleeping in Action
4
Fawning Family Ads
The Panado Infant Drops Campaign Combats Baby Headaches
3
Dangerously Springing Baby Ads
The Rhold Insurance Brokerage Campaign Prepares People for Mishaps
2
Babies as Stockholders
E-Trade Channels the Power of Cute
1
Abandoned Baby Ads
The Multi Media Est Campaign Nurtures Marketing
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Freshness-Monitoring Milk Attachments
The Veba Baby Alerts Parents When Baby Milk Has Expired
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Kidult Baby Shoes
MSCHF's Super Baby Collection Supersizes Chunky, Colorful Footwear
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Robotic Baby Car Puppets
The Iruyo Intelligent Puppet Keeps Babies Calm in the Car
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Savory Infant Food Pouches
For Aisha's Halal-Certified Baby Food Expands Young Palates Early on
Design-Conscious Baby Incubators
The 'INCU' Concept Incubator by Isabella Hadous is Less Clinical
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
NYC-Inspired Burger Menus
McDonald's Japan Come on Baby! N.Y. Burgers Come in Three Options
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Japanese Baby Care Collections
yoboo Uses Natural Plant Extracts to Create Baby Products
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Kid-Focused Skincare Collectons
The Aveeno® Kids Has Recently Launched in Canada
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Natural Disposable Diapers
Kudos Diapers Enters the Market as a Groundbreaking Brand
Feline Boy Band Ads
Meow Mix Created Its Own Musical Group Called Tabby 5
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Goat Milk Infant Formulas
Aussie Bubs Offers Goat Milk Infant and Toddler Formulas
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Cheesy Board Games
Babybel and Hasbro Created a Cheesy Version of the Candy Land Board Game
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Slow-Baked Potato Products
McCain Baby Hasselbacks Come with Flavor Sachets
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Optimized Baby Onesizes
Tabeeze's Bottom-Up Bodysuit Makes Changing Babies Easier
Baby-Friendly Quinoa Puffs
Awsum Snacks SuperFood Baby Puffs Come in Four Flavors
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Supersized Snack Cheeses
Maxi Babybel is 10 Times Bigger Than the Original Babybel
Baby-Safe Skincare Creams
Elave's New Baby Pamper Collection Elevates Bathtime
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Vegetarian Baby Food Brands
'Peachy' Uses Natural Ingredients and a Gentle Cooking Process
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Preemie Diaper Platforms
Pampers Launched an Online Ordering Platform for World Prematurity Day
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Trailblazing Parenthood Podcasts
Milk Drunk: The Podcast by Bobbie Shares Empowering Conversations
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic