The Cam Il Mondo Del Bambino (Cam, The Child’s World) ad campaign focuses on the imagination and creation of little ones. Considering that this company is one of the most important ones in terms of baby products for Italy, it is no wonder that it concentrates so heavily on their world. Every image is magical, showing that they can look through a child's eye to see what they must see.
Created by DLVBBDO, an ad agency based in Milan, Italy, the Cam Il Mondo Del Bambino ad campaign essentially answers kids' questions with creative fervor. For instance, "Who draws clouds in the sky?" is responded with white pencil crayon mountains. It was art directed by Matteo Pozzi.