Dad Battles Baby In Wilkinson Ad
Bianca — September 14, 2007 — Pop Culture
References: ffk-wilkinson
A phenomenal commercial! Everyone wants skin as soft as a baby's bottom, right? Wilkinson let the metaphor inspire their latest razor commercial in which a husband grows envious of the pampering his wife is giving their child. In an attempt to win back her affection, he uses his secret weapon -- the Wilkinson Quattro Titanium razor. The computer-animated commercial goes on to show baby and daddy duke it out in a fight for kisses.
"There was a time when babies had a great life," the commercial begins. "The softess of their skin got them all their mom's attention. Then one day, fathers discovered a special weapon... from now on, fathers and sons can fight on equal terms. Men can now take revenge and win back their wives."
"There was a time when babies had a great life," the commercial begins. "The softess of their skin got them all their mom's attention. Then one day, fathers discovered a special weapon... from now on, fathers and sons can fight on equal terms. Men can now take revenge and win back their wives."
Trend Themes
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Soft Skin Obsession — The trend of valuing soft and smooth skin extends beyond baby care products, presenting opportunities for new skincare innovations.
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Gendered Personal Care — There is a growing trend of creating personal care products specifically tailored to men, opening up disruptive innovation opportunities in the industry.
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Emotional Advertising — Advertisements that evoke strong emotions, like the Wilkinson commercial, are becoming increasingly popular as businesses seek ways to connect with consumers on a deeper level.
Industry Implications
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Skincare — The skincare industry can capitalize on the trend of valuing soft skin by developing innovative products that provide long-lasting smoothness.
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Personal Care — The personal care industry can tap into the trend of gendered personal care by creating grooming products that cater specifically to men's needs and preferences.
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Advertising — The advertising industry can explore the use of emotional storytelling to create impactful campaigns that resonate with consumers and drive engagement.
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