The Personal Lubricant Aleolub campaign is deceivingly cute. It may feature adorable animal animations and references to babies, but it also has very subtle suggestive material. When paired with the tag line, "Make it possible," the images imply some indecent behavior across different animal species. What might not appear physically possible is made possible with this particular lubricant.
Conceived and executed by Herezie, an ad agency based in Paris, France, the Personal Lubricant Aleolub campaign is strangely appropriate for public spaces. Those who don't engage in the activity suggested (such as children) will only see cute animal cartoons in a pickle. Those who do will be able to indulge in an innocent chuckle or two.
The Personal Lubricant Aleolub campaign was creatively illustrated by Vaïnui de Castelbajac.