The August 2017 VR trends raise fecund metaphysical questions. Reality is a matter of perception; there's no such thing as reality except in that people are able to process it. Who's to say whether virtual reality is any different from the supposed real world? Being in a virtual world is exactly as real as being out of one. The August 2017 VR trends might simply be called the August 2017 R trends then, but for clarity's sake we've stuck with the former.
Virtual reality, augmented reality, and mixed reality have become so popular that there is even a subgenre of emerging tech peripherals devoted to them. The 'Scroll' ring, for example, is a discreet ring that serves as a subtle controller for AR environments, helping users to stay low key while immersed in the technology. Further, the 'Vive N Chill' is a set of cooling fans designed to keep users from overheating while wearing bulky VR headsets.
Top 35 VR Trends in August
35
Holographic Display Smartphones
RED Has Designed the World's First Glasses-Free Holographic Phone
34
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
33
Discreet AR Wearables
This Innovative Ring Design Allows AR to Be Easily Integrated into Life
32
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
31
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
30
Augmented Reality Museum Apps
'Reblink' Brings Classic Historic Paintings to Life
29
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
28
VR-Enabled Sportscars
The Autonomous Maserati Genesi Concept Lets Drivers Explore a Virtual World
27
Fantasy Franchise-Themed AR
Disney and Leovo are Partnering to Develop Star Wars-Themed AR
26
Connected DIYer Tape Measures
The Plott 'Cubit' Tape Measure Offers Advanced Features for DIYers
25
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
24
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
23
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
22
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
21
Mixed-Reality Board Games
'Echelon' is a Hololens Game That is Like Star Wars' Holochess
20
Inexpensive AR Headsets
The 'Mira Prism' Headset Has Been Unveiled at a Cost of Just $99
19
Omni-Industry AR Headsets
The Lenovo DaystAR Augmented Reality Headset is Multifunctional
18
360-Degree Photography Apps
'Lookabout' is a Community for Sharing Immersive Panoramic Photos
17
AR Photography Apps
'Lumyer' Adds Animated Augmented Reality Effects to Photos
16
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
15
VR Espresso Machines
Google's Daydream Team is Experimenting with Training in VR Environments
14
Interactive Bear Toys
Roby d'Bear is a Robot That Blurs the Lines Between Tech and Reality
13
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
12
VR Service Training Programs
This Fast-Casual Restaurant Training Leverages Google Daydream
11
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
10
Sign Language-Converting Gloves
Language of Glove is a Low-Cost Alternative to Similar Innovations
9
VR Physics Games
'4D Toys' is a Physics-Based Puzzler Set in a Virtual World
8
Mixed-Reality Mobile Games
Brave Explorers Brings IRL Gamescapes to Life With its Mobile App
7
Live Flight-Tracking Apps
Flightradar24 is an App That Allows Users to See Flight Patterns
6
Inclusive VR Subtitles
'Theater for All Ears' is Helping More People Enjoy Live Theater
5
AR Dancing Instructors
'Dance Reality' Uses Apple's ARKit to Teach People to Dance
4
AR University Acceptance Letters
This Chinese University is Using AR to Issue Acceptance Letters
3
VR Cooling Fans
The Vive N Chill Keeps Users Cool While Wearing Builky VR Headsets
2
VR Design Apps
'Google Blocks' Uses a Simple Interface for Building Models in Virtual Reality
1
Collaborative VR Apps
Volkswagen Group is Using Long-Distance VR Apps to Foster Teamwork
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
Monochromatic AI-Packed Smartwatches
The Conceptual Vetra Orbit One Has an E Ink Display
Consumer-Focused Smart Glasses
Vuzix is Launching its First Non-Enterprise 'Z100' Smart Glasses
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Compatible USB AR Glasses
XREAL Released its 'One Series' of AR Glasses for Multiple Devices
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Ai-Supported Smart Glasses
HTC Vive Eagle Glasses Introduce AI Translation and Contextual Vision
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Ultra-Lightweight AI-Powered AR Glasses
MLVision Debuted Its MLVision M5 at CES 2025
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Spatial AI Shopping Technologies
VusionGroup EdgeSense AI Immerses Shoppers
Small-Space VR Platforms
Snack VR Operates in Just Five Square Meters
Personal AI Wearables
WhereAble AI is a CES 2025 Innovation Awards Honoree
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
AI Virtual Fitting Rooms
Perfect Corp. is Bringing a Try-On Experience to Fashion Forward Week
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
All-In-One AR Glasses
INMO Technology Introduces the High-Performance INMO Air 3
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
Coordinated Smart Wearable Ecosystems
MOVA Debuts the Smart Ring H1 and Smart Glasses S1
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Identity Verification Smart Rings
Quartz Ring by Retinaa and Modem Verifies Human Identity Online
Human-Focused Wearables
Even Realities Introduces the G2 Smart Glasses and R1 Smart Ring
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Human-Centered AI Wearables
Even Realities Debuted New Smart Glasses and a Smart Ring
AR-Enabled Ski Rescue Helmets
The Conceptual Argus AR Helmet is Controlled by the Wearer's Eyes
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Full-Body-Tracking VR Rigs
Virtuix's 'Omni One Core' is an Ultra-Premium VR Rig for PC Gaming
Immersive Recovery Therapies
NeuroAnimation Technology Promotes Motor Recovery & Brain Health
Ultra-Bright AR Display Eyewear
The TOZO VIZO V1 AR Glasses are Adjustable
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
AR-Enabled Messaging Systems
The 'FAVOR' AR Message Concept is Highly Interactive
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Mixed-Reality Fitness Applications
Kinneta Showcased a Variety of VR Fitness Apps at AWE 2025
AR Documentary Series
The Seven Wonders of the Ancient World Links Content with QR Codes
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Mixed Reality Headsets
The vivo Vision Discovery Edition is Cutting Edge and Immersive
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
VTuber-Centric Tech Collaborations
hololive and RHINOSHIELD Unveil Summer-Inspired VTuber Products
Collaborative Gaming Display Glasses
ASUS and Xreal Created the ASUS ROG Xreal R1
Ai-Powered Metaverse Collaborations
Futureverse Strengthens Its Reebok Impact Collaboration
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Camera-Integrated Wireless Earbuds
Vuebuds Let Users Ask About Their Surroundings in Real Time
Compact AR Glasses
Spectacles Gen 5 Offers Shared AR Experiences with Snap OS Integration
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Elevated Smart Glasses
Meta’s Ray-Ban Smart Glasses Have Built-In Display of Real-Time Translation
Expanded AR Field-Of-View Smartglasses
Lumus FOV Achieves a Wider Field of View at CES 2026
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
AR Cinema Glasses
Xreal 1s Glasses Expand the One Series Ar Ecosystem with 1200p Optics
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
Game Developer-Targeting AI Tools
Ramen VR Debuts Telos for Its Existing Aura Platform
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI-Packed Smart Glasses
The RayNeo X3 Pro AR Glasses Offer Immersive Viewing Experiences
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Virtual Wellness Companions
Pawz Offers a Digital Companion Experience in Apple Vision Pro
Retina-Level VR Headsets
Pimax's Crystal Super Debuted at CES as an Industry-First
Lightweight VR Headsets
The Pimax Dream Air Represents a Notable Advancement in Virtual Reality
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Motion-Tracking Ring Designs
Sensoryx's Suite of Technological Tools are Cutting-Edge
Graphics AR Smart Glasses
Rayneo AR Glasses Feature Batman Content on 3D-Ready Lenses
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Family-Friendly VR Games
MixRift's Battle Orb Brings the Fun of Physics to Family VR Gameplay
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
Disruptive Headphone Technologies
Linkage Global Collaborates on Two Headphone Models
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
AI-Driven Full-Body Motion Games
HUUCH Expands Interactive Entertainment with New Tech
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
AI-Enhanced Virtual Reality Therapies
PsyTechVR Offers Clinicians & Patients Sophisticated Tools
Tech-Branded VR Headsets
This Nothing VR Headset Concept by Ratan Pande is Ultra-Modern
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
AI-Powered Game Development Tools
Ramen VR Recently Introduced Its Aura Tool for Unreal Engine
Sound-Dectecting AR Mirrors
Snapchat and Oasis' Venting Machine Rewards Screamers with Cold Drinks
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
AR Astronomy Tools
Space Gate Delivers An Immersive AR Astronomy Experience
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Virtual Wellness Assistants
EvieAI is Exclusively Trained with Medical Journal Data
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
Extended Reality Headset Updates
Samsung Offers a Key Software Update for the Galaxy XR
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
AR Motorcycle Helmets
Aegis Rider Strives to Enhance Safety for Motorists
Horror-Themed VR Worlds
Blumhouse is Creating the 'Horrorverse' for Meta Quest 3
Real-Time 3D Engines
Unity Enables 2D, 3D, VR & AR Project Development Across Industries
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
Celebratory VR Promotions
Zero Latency VR is an Expert in Free-Roam Virtual Reality Entertainment
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
AI Voice Assistant Eyewear
The HTC VIVE Eagle Glasses Have a 12MP Ultrawide Camera
Interactive AI Headsets
The Samsung Galaxy XR Runs the Android XR Platform
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Educational VR Florist Programs
The Texas State Florists' Association Debuts a Unique VR Program
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Extended Platform Support Agreements
Unity and Meta Extend Their Multi‑Year Platform Agreement
Social Analytics Tools
Reddit Reality Check Analyzes User Profiles And Engagement Patterns
AI-Powered AR Smart Glasses
Snap Specs AR Glasses Add Spatial AI And Gaming
Spatial Utility Tools
Boost Productivity With Mixed Reality Tools Using Widgets App
Comprehensive Tactile Sensing Infrastructure
Ensuring Technology Debuts Two Hardware Innovations
Virtual Human Assistants
Prompt 3D Combines Realistic Avatars and Advanced AI for Interaction
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Portable XR Screens
RayNeo Air 3s Pro — Affordable 201‑Inch Virtual Display
Versatile Spatial Computers
The Play for Dream MR Was Unveiled at CES 2025 in Las Vegass
Real-Time Emotion Trackers
Global Mood Ring Displays the World's Emotional State Anonymously
Emotionally Aware AI Avatars
Gemini Audio Powers Real-Time Voice Interactions
AI Virtual Tours
RealTour AI Creates Professional Property Tours Quickly And Easily
Multi-Protocol Smart Home Devices
THIRDREALITY Has Outlined Its Forthcoming Product Strategy
Immersive Virtual Spaces
Timmerse Creates Customizable 3D Worlds for Work and Social Interactions