The August 2017 VR trends raise fecund metaphysical questions. Reality is a matter of perception; there's no such thing as reality except in that people are able to process it. Who's to say whether virtual reality is any different from the supposed real world? Being in a virtual world is exactly as real as being out of one. The August 2017 VR trends might simply be called the August 2017 R trends then, but for clarity's sake we've stuck with the former.
Virtual reality, augmented reality, and mixed reality have become so popular that there is even a subgenre of emerging tech peripherals devoted to them. The 'Scroll' ring, for example, is a discreet ring that serves as a subtle controller for AR environments, helping users to stay low key while immersed in the technology. Further, the 'Vive N Chill' is a set of cooling fans designed to keep users from overheating while wearing bulky VR headsets.
Top 35 VR Trends in August
35
Holographic Display Smartphones
RED Has Designed the World's First Glasses-Free Holographic Phone
34
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
33
Discreet AR Wearables
This Innovative Ring Design Allows AR to Be Easily Integrated into Life
32
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
31
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
30
Augmented Reality Museum Apps
'Reblink' Brings Classic Historic Paintings to Life
29
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
28
VR-Enabled Sportscars
The Autonomous Maserati Genesi Concept Lets Drivers Explore a Virtual World
27
Fantasy Franchise-Themed AR
Disney and Leovo are Partnering to Develop Star Wars-Themed AR
26
Connected DIYer Tape Measures
The Plott 'Cubit' Tape Measure Offers Advanced Features for DIYers
25
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
24
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
23
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
22
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
21
Mixed-Reality Board Games
'Echelon' is a Hololens Game That is Like Star Wars' Holochess
20
Inexpensive AR Headsets
The 'Mira Prism' Headset Has Been Unveiled at a Cost of Just $99
19
Omni-Industry AR Headsets
The Lenovo DaystAR Augmented Reality Headset is Multifunctional
18
360-Degree Photography Apps
'Lookabout' is a Community for Sharing Immersive Panoramic Photos
17
AR Photography Apps
'Lumyer' Adds Animated Augmented Reality Effects to Photos
16
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
15
VR Espresso Machines
Google's Daydream Team is Experimenting with Training in VR Environments
14
Interactive Bear Toys
Roby d'Bear is a Robot That Blurs the Lines Between Tech and Reality
13
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
12
VR Service Training Programs
This Fast-Casual Restaurant Training Leverages Google Daydream
11
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
10
Sign Language-Converting Gloves
Language of Glove is a Low-Cost Alternative to Similar Innovations
9
VR Physics Games
'4D Toys' is a Physics-Based Puzzler Set in a Virtual World
8
Mixed-Reality Mobile Games
Brave Explorers Brings IRL Gamescapes to Life With its Mobile App
7
Live Flight-Tracking Apps
Flightradar24 is an App That Allows Users to See Flight Patterns
6
Inclusive VR Subtitles
'Theater for All Ears' is Helping More People Enjoy Live Theater
5
AR Dancing Instructors
'Dance Reality' Uses Apple's ARKit to Teach People to Dance
4
AR University Acceptance Letters
This Chinese University is Using AR to Issue Acceptance Letters
3
VR Cooling Fans
The Vive N Chill Keeps Users Cool While Wearing Builky VR Headsets
2
VR Design Apps
'Google Blocks' Uses a Simple Interface for Building Models in Virtual Reality
1
Collaborative VR Apps
Volkswagen Group is Using Long-Distance VR Apps to Foster Teamwork
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Practically Styled AR Glasses
The Conceptual 'One-Week' AR Glasses are Smartly Designed
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Kid-Friendly AR Helmets
The 'AR Helmet' Concept by Designer Dot Supports Creativity
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Child-Focused Mixed Reality Headsets
The Conceptual 'Edi' Mixed Reality Headset is Safety-Focused
Mixed-Reality Outdoor Headsets
The Nothing Voyage (1) is a Headset Concept for the Outdoors
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
Body-Tracking Metaverse Shoes
These Full-Body Tracking Shoes Translate Wearer to Player Movements
AI-Fueled Smartwatch Concepts
Rabbit Joins Teenage Engineering on the R1 Smartwatch Design
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
Haptic Gamer Chair Cushions
Razer Project Esther Immerses Gamers in the Experience at CES 2024
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Metaverse-Focused Exercise Machines
The Fuzelo Metaverse Total Body Gym Features Yoga and Pilates
AR-Enabled E-Commerce Products
Nextech AR Launches 'ARitize Configurator' For Shopify
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
AI-Interactive Smart Rings
The AI-Fueled Wizpr Smart Ring by VTouch has Proximity Sensors
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
High-Power Pro-Grade VR Headsets
The Varjo XR-4 Series Includes Three Models
Dual-Camera AR Eyewear
The SUPERHEXA Vision AR Glasses Enable Hands-Free Use
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Optical MicroLED AR Glasses
TCL Unveils the New RayNeo X2 Glasses During CES 2023
AI-Based Salon Try-Ons
Perfect Corp. Unveils a Hair Technology That Allows You to Try New Styles
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Lightweight Smart AR Glasses
Nubia Released its Smart AR Glasses Called Neovision Glass
Physical World-Blending VR Headsets
The Oculus VR Founder's Latest Headset Connects to the Brain
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Advanced AR Eyewear Platforms
The Qualcomm Snapdragon AR2 Platform is Compact Yet Capable
Mixed Reality Mopping Tools
Gravity Jack is Developing Mixed Reality Mopping for Contec
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Elderly VR Fitness Platforms
RendeverFit Merges Physical and Cognitive Fitness for the Elderly
Accessible Comfort-Focused VR Headsets
The Meta Quest 3 VR Headset is Compact and Slim
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Metaverse Treatment Centers
XRHealth Partnered with HTC for Virtual Healthcare Offices
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Augmented Reality Projection Laptops
Sightful Presents Spacetop, a Screenless Projecting Laptop
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
Healthy Lifestyle VR Headsets
The Conceptual 'Portalverse' VR Headset Makes Fitness More Fun
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
Wireless High-Resolution Headsets
Xiaomi Launches AR Glasses to Compete with Apple's AR Headset
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Enterprise-Ready VR Headsets
The Lenovo ThinkReality VRX Supports Business Applications
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Self-Tracking VR Headset Accessories
The HTC VIVE Ultimate Tracker Enables 3D Spatial Tracking
Goggle-Shaped VR Headsets
HTC's Standalone VR Headset Can Now Be Preordered on Amazon
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
Precision Visuals VR Headsets
The DPVR E4 PC VR Gaming Headset Features Fresnel Lenses
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Virtual Reality Gaming Consoles
Sony Introduces its New Playstation VR 2 with a Headset
Celeb-Starring VR Horror Films
Meta Launches Vanessa Hudgens-Starring 'Haunted House' Expereince
Multi-Position Smartphone Controllers
The 'Telegun' Smartphone Controller Works in Two Modes
Free-Roam VR Games
Games Workshop's Warhammer 40K is Getting a VR Experience from Zero Latency
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
VR-Based Chronic Pain Treatments
Veterans Affairs Facilities Write Prescriptions of RelieVRx
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Modern Technology Conferences
NVIDIA is Hosting its AI and Metaverse 'GTC' Conference Virtually
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
Virtual Mixed-Reality Headsets
Canon Unveils the New MREAL X1 Headset During CES 2023
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Mixed Reality Racer Games
Hot Wheels Rift Rally Game is Set to Launch Officially in March
Collaborative XR Headsets
Samsung Confirmed its Upcoming XR Headset with Qualcomm
VR Developer Acquisitions
Ndreams Acquired Near Light, a Collaborator in the VR Space
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Game-Based VR Subscriptions
Meta Announces the Quest+ VR Subscription for Never-Ending Games
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
Virtual Reality Racing Games
Sony Confirmed that Gran Turismo 7 Will be on PSVR2 from Day One
Heart-Rate Monitoring VR Headsets
Meta Quest is Now Able to Sync their Workouts on Phones
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
Technical Enterprise-Ready AR Headsets
The Conceptual 'Rumen' Helmet AR Headset is Field-Ready
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Compact Featherlight VR Headsets
The Bigscreen Beyond Headset Has 5K OLED Microdisplays
Virtual Esports Tournaments
Virtex Will Host an Entirely Virtual Esports Competition for Echo VR
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Sci-Fi TV-Inspired VR Games
Netflix and Tender Claws Launch Stranger Things VR Game Set