Alongside of classic sports and workout activities, the top August 2016 fitness ideas cater to niches with of-the-moment themes that involve celebrity influencers, global sporting events and popular anime games. These unique fusions of health, wellness and entertainment are encouraging for non-athletic consumers who want to try a new form of physical activity.
This year's Summer Olympics inspired the creation of VR sports experiences from Samsung, as well as pop-up sports shops that will help visitors learn a little bit more about the history of the iconic sporting event.
With the rise in popularity of Pokémon Go as a global phenomenon, there's been a 'Pokérun' created by Virgin Active in order to help the people of London, England stay fit, while also capturing as many Pocket Monsters as they can.
Top 45 Fitness Trends in August
From High-Tech Squash Games to Wearable Swimming Systems:
Laura McQuarrie — Aug 28, 2016 — Lifestyle
45
Supportive Sock-Like Sneakers
These Stylish Nike Sneakers Expand and Contract in All Directions
44
Affordable Fitness Trackers
The Garmin Vívofit Fitness Band is Simple, Long-Lasting and Motivating
43
Infinity Sport Scarves
The 'Hooded Infinity Sport Towel' Lets Gym-Goers Carry Towels with Ease
42
Bespoke Fitness Equipment
PENT. Creates Luxury Fitness Ware That Beautifies Gyms
41
Resuscitated Running Shoes
These Nike Running Shoes Revisit Classic Sportswear Constructions
40
Two-In-One Sports Bottles
Duothirst is the First Reusable Bottle That Can Hold Two Drinks At Once
39
Anti-Weight Loss Fitness Bloggers
This Instagram Fitness Blogger Shows That Scales are Irrelevant
38
Sprinter-Made Athletic Shoes
Olympian Allyson Felix Had a Hand Creating a Special Nike Design
37
Children's Sports Program Campaigns
This Soccer Campaign Encourages Community Interaction
36
Multisport GPS Watches
The Suunto Spartan Ultra Watch is Designed For Versatile Athletes
35
Athletic Training Cabins
The 'Summer Sport' Cabin Makes Training at Home Easy for Amateur Athletes
34
Travel-Friendly Sportswear
Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
33
Spectacular Soccer Apparel
The New Liverpool Home Kit Promises Optimum Performance and Style
32
Supportive Sports Bras
The New Nike Pro Bra Collection is Suitable For Every Body Type
31
Cut-Out Pilates Socks
These Gripped Socks Have a Fashionable and Athletically Inclined Design
30
Vitamin-Delivering Fitness Wearables
STYR Labs' System Tracks Eating and Delivers Nutrition Items
29
Snazzy Soccer Apparel
The New Barcelona Away Kit Features Flashy Shades Of Purple and Pink
28
Refreshed Signature Shoes
The Kevin Durant Signature Shoe Celebrates the Player's New Team
27
Lightweight Ventilated Shoes
This Lightweight Shoe Blends Flyknit Construction With Air Max Design
26
Geometric Shoe Exteriors
Adidas' Polygon Pack Features Classic Styles with a Twist
25
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
24
Modest Muslim Sportswear
The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
23
Record-Breaking Fitness Classes
Müllerlight Created the World's Largest Exercise Ball Workout
22
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
21
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
20
Feminine Health Trackers
The Bellabeat Leaf Tracks Women's Health and Helps Manage Stress
19
Incentivized Fitness Apps
The Earthmiles App Rewards Users With Redeemable Miles
18
Aerodynamic Cycling Bodysuits
3D Printing and Wind Tunnel Technology Was Used for This Bodysuit
17
Magisterial Soccer Shoes
This New Nike Magista Soccer Shoe Promises Next-Level Performance
16
Ceremonial Athletic Jackets
These Nike Team Jackets Are Designed For Medal-Receiving Olympians
15
Performance-Boosting Baseball Cleats
The Nike Zoom Trout 3 Shoes Maximize Baseball Performance
14
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
13
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
12
Baby-Centric Yoga Mats
Magic Carpet Yoga Mats' 'Happy Baby' Collection Targets Active Parents
11
Spiked Sprinting Shoes
These Nike Shoes Are Designed For Jamaica's Shelly-Ann Fraser-Pryce
10
Condom-Made Sportswear
SKYN Condoms and Sid Lee Used Condom Material to Develop a Jumpsuit
9
Wearable Swimming Systems
The Marlin System Offers Detailed Analysis Of Your Swims
8
Olympic-Inspired Watch Bands
Apple Released National Flag Watch Bands, But Only In Rio
7
Professional Sports Partnerships
The NBA and Tissot Partnerd to Create a New Shot Clock
6
Athletic Rave Classes
The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
5
App-Based Gym Accessories
The Monkii Bars 2 is a Gym and Personal Trainer that Goes Anywhere
4
High-Tech Squash Games
interactiveSquash is an Active Video Game Inspired by Sports
3
Celebrity-Branded Workouts
Serena Williams & Kevin Hart Team Up for a Nike App Workout
2
Gamified Motivation Apps
Proof! Lets Users Complete Goals While Competing with Peers
1
All-Encompassing Competition Apps
The WhozTop App Lets Users Participate in Themed Challenges
Related Ideas
Fitness Motivation Technology Ecosystems
Myzone Brings Three New Features to Its Ecosystem
Fast-Charging Smartwatches
Google Pixel Watch 4 Prioritizes Battery Life And Everyday Usability
Fitness Wearable Partnerships
Amazfit Has Become the Exclusive HYROX Smart Wearables Partner
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Screen-Free Fitness Devices
Luna Band Provides Real-Time AI Health Guidance at CES 2026
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Dynamic Running-Focused Retail Concepts
Nordstrom Debuts Nike Running @ the Corner
Game-Powered Core Training Devices
Aviron Debuts the Abs Hero Core Trainer Device
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Summertime Anime Ice Creams
The Latest Baskin-Robbins Japan Pokémon Range Arrives for Summer
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Health-Driven Access Tools
Fitlock Links Digital Access To Daily Health And Fitness Goals
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Biohacker Technologies
Samsung Introduced the Galaxy Watch8 Series for Health Enthusiasts
Chic Cushion-Shaped Smartwatches
The Latest Samsung Galaxy Watch Range Features Two New Models
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Comprehensive Wellness Festivals
CityPlace West Palm Beach Hosted Its District Fit Event
Community-Driven Fitness Platforms
Sweatpals Helps People Connect Through Movement
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Generative AI-Enhanced Coaching Platforms
Technogym Taps Google Cloud to Enhance Its System
Mindful Performance Pop-Ups
lululemon Studio Yet. Brings Intention to Strength and Movement
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Strength Training Wearables
Fort's Motion & Heart Rate Sensors Recognize Over 50 Exercises
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Efficient Fitness Booking Platforms
SPORTL's Pay-as-You-Train Fitness Booking Platform Launches
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Gamified Fitness Apps
The Tae Bo Reboot App is Engaging and Immersive
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
AI-Powered Sports Training Systems
The Wonder Fitter Smart Shooting System is Immersive
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Personalized Workout Features
Strava Instant Workouts Recommends Based on Previous Activity
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Aquatic Fitness-Focused Innovations
Hydrorevolution is Dominating the Aquatic Fitness Space
Game-Based Fitness Experiences
Ergatta Has Significantly Broadened Its Collaboration with iFIT
Immersive Wellness Events
FUEGO’s Soul X Science Returned to London on May 16
Next-Generation Gym Concepts
The Edge Fitness Clubs Reveals Edge Immersian Plans
Community-Focused Interactive Fitness Competition
R.A.D. Brings Back Acid Athletics
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
New Year Activewear Ranges
The H&M Move SculptMove Collection Embraces New Year Changes
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Gaming Wearable Devices
Tetris Watch Combines Classic Gameplay with Smartwatch Features
Mass-Market Functional Fitness
TRX Expands Functional Fitness into Mass Retail
Performance-Led Streetwear
AAPE SS26 Gym Collection Introduces Technical Fitness Apparel Line
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Wellness-Focused Summer Offerings
Shangri-La Toronto Introduced its 'Summer in Motion' Experience
Dating App-Supported Fitness Events
Surf Dating Becomes HYROX's Partner in North America
All-In-One Fitness Operating Systems
FIIT Expands Its Service Offerings with ONE FIIT
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
At-Home Dance Fitness Experiences
Nex Playground and Zumba Fitness Launch Zumba Fitness Party
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Industry-First Personal Training Apps
VASA Fitness Focuses on the High-Value, Low-Price Category,
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Flexible Lifetime Workouts
FitFusion Lifetime Access Lets Users Stream Varied On-Demand Workouts
Motivation-Focused Fitness Technologies
Fitness Industry Technology Council Recognizes Myzone
MMA-Inspired Gym Expansions
UFC Gym Launches in Spain with Seven New Locations
Holistic Sports Equipment Partnerships
Moon World Resorts Taps Technogym for Its Business
Live Heart Rate Tools
Uptivo Debuts Its SNAP Innovation at FIBO 2026
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Fitness Training Apps
QuickFit Delivers No-Equipment Home Workouts For All Fitness Levels
Immersive Fitness Competitions
Lucra and ASENSEI Partner to Produce Gamified Competitions
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Ai-Powered Fitness Marketplaces
SweatCircle Debuts an AI-Powered Fitness Marketplace
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Collaborative Fitness Challenges
75 Hard Together Brings Accountability & Community To Fitness
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Community Fitness Challenges
SPINCO’s Connect the Dots Challenge Gamified Spring Fitness
Adaptable Fitness Approaches
24 Hour Fitness is Moving Away from a Standardized Fitness Model
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Social Running Activities
Olympian Meeting Partners with Running Mate to Elevate Its Conferences
Wellness Tracking Platforms
Evolve Health AI Combines Fitness, Nutrition, And Mindfulness Tracking
Conversational AI Coaches
The Fitbit Personal Health Coach Turns Data into Actionable Insights
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Promotional Fitness Incentives
Planet Fitness' PerksFest Returns with Exclusive Discounts
AI-Powered Personal Training Systems
HOTWORX Debuts TrainingTRAX for Sweat Elite Members
Nationwide Gym Referral Initiatives
Crunch Fitness Debuts the 'Hot Winning Summer' Campaign
Fitness Social Clubs
PAKT is Toronto's First Cohort-Led Group Fitness Program
Integrated Fitness Streaming
Spotify Integrates Workouts and Peloton Classes into Its Platform
Family Fitness-Friendly Programs
Mvmnt Family is an Accessible Digital Fitness Offering
Elite Hybrid Athletic Competition
Life Time Expands LT Games to Dallas Through HYBRID XT Studio
Gamified Walking Apps
Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power
Specialized Fitness Training Plans
Centr and Red Bull Deliver an Intensive 12-Week Digital Program
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Fitness Storytelling Apps
Fitness Wrapped Transforms Apple Fitness Data Into a Shareable Story
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Smart Fitness Kits
Fitboite Combines Connected Tools And Equipment For Home Fitness
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Fitness Gamification Apps
Avatone Turns Real-World Workouts Into Character Progression
Sizable Athletic Membership Parties
The Athletic Clubs Hosted a Party with 500+ Members
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Gym Growth-Focused Platforms
Gym Launch and ABC Fitness Partner to Enhance Operations
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Fitness Icon-Led Wellness Platforms
Kendall Toole Debuts a New App Called the NKO Club™
Health Fitness Apps
Bearly Fit Takes A More Supportive Approach To Personal Health Tracking
Weight Management App Integration
FuturHealth Incorporates Apple Fitness+ for Free on Its Platform
Optimization-Focused Digital Workforce Models
FitnessKPI Has Introduced Smart Workers
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Immersive Fitness Apps
Gym Spatial Brings Immersive Environments To Apple Vision Pro Workouts
Fitness Tracking Apps
OverLoad Fitness Tracks Strength Training Like Strava For Lifting
Global Dance Movement Events
Zumba Marks Its 25th Anniversary with a Series of Global Events
5-Minute Fitness Animations
Activate by The Body Coach is Designed to Get Kids Moving
Dedicated Human Healthspan Competitions
Super Age Games Places a Focus on Extending Healthspan
Significant Fitness Concept Expansions
Burn Boot Camp Significantly Expanded in 2025