The top August 2015 social media trends showcase a variety of ways in which individuals are engaging with various social networks and apps, as well as new marketing techniques that employ the medium. From emoji-inspired art that suggests the pervasiveness of a culture to
In a unique use of Twitter's Periscope app, Bacardi-owned luxury liquor brand St Germain produced a peep show-style livestream starring Canadian actress Hannah Simone in a sultry pin-up girl-inspired performance.
Similarly, UK fashion brand Topshop debuted a Tweet-powered shopping crane in London that invited consumers to control an arcade game-inspired vending machine through Twitter.
Meanwhile, Yahoo's Livetext is a silent video messenger app that lets individuals send audio-free video apps with the ability to add text overlay that was originally released in Hong Kong.
The top August 2015 social media trends highlight the potential for brands to reach consumers through organic digital means as well as the interest of consumers in single-function communication tools.
Top 55 Social Media Trends in August
55
Emoji-Integrated Photography
This Who Artist Places Emojis in Real Life Scenes Uses Only an iPhone
54
Immersive Digital Marketing Conferences
The Digital Marketing Innovation Summit (SPONSORED)
53
Expansive Digital Summits
The Detroit Digital Summit (SPONSORED)
52
Sharing Theory Books
Shareology Investigates the History, Power and Strategies of Human Connection
51
Feminist Social Media Logos
The Facebook Friend Icon is Redesigned to Put the Woman First
50
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
49
Quirky Everyday Photography
James Popsys Puts a Slight Surreal Twist on Daily Captures
48
Social Travel Ads
Loews Hotels' 'Travel for Real' Campaign Uses Authentic Instagram Photos
47
Real Life Emojis
This Artist Recreates & Photographs Text Message Emojis Using Real Objects
46
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
45
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
44
Anonymous Proximity Messengers
Anonymous Messaging App Nod Wants You To Text Strangers Nearby
43
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
42
Social Pop-Up Shops
The Katy Perry Mad Potion Pop-Up Shop Was Set Up Solely on Twitter
41
Crowdsourced Imaging Apps
This Social App Provides Real-Time Images from Places Around the World
40
Tourist Companion Apps
The 'Trippers Pal' App Helps Put Travelers in Touch with Locals
39
Video Storytelling Apps
Mobile App Storie Lets You Film and Publish Video Clips of Your Day
38
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
37
Kindness-Tracking Social Platforms
PersonalHeroes Tracks Positive Impacts on Other People's Lives
36
Interactive Beauty Blogger Apps
This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im
35
Outerwear Photo Kiosks
Canada Goose Set Up a Fun Photo Kiosk at the Sundance Film Festival
34
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
33
Rival Spread Campaigns
Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
32
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
31
Cocktail Photography Campaigns
Sauza's Pitcher Perfect Picture Shares How to Take Photos of Drinks
30
Honest Video Apps
The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
29
Hidden Social Features Charts
This Infographic Lists Social Media Features You Should Know
28
Social Retail Discounts
Billa Uses the Value of a Facebook Like to Determine In-Store Discounts
27
Social Polling Apps
The 'Tossup' App Lets Users Vote on Different Events and Activities
26
Legal Video-Sharing Apps
This App Lets Users Legally Share Clips from TV Shows and Music Videos
25
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
24
Searchable Annotated Video Platforms
Video Plugin ClipMine Lets Creators Tag Content Within Videos
23
Alphabetic SEO Charts
This Infographic Explains the Jargon Behind Search Engine Optimization
22
Celebrity Dating Sites
This Tinder App Extension Lets Users Romantically Connect with Celebrities
21
Interactive Birth Control Reminders
These App-Connected Pill Containers Track Your Pill Intake
20
Floating Video Ads
This Facebook Button Lets Viewers Scroll Their News Feed While Watching Videos
19
Social Trip Organizers
The Social Travel Makes It Easy for Users to Meet Facebook Friends
18
Hospitality Hiring Platforms
This Online Marketplace Helps Employers Find Hospitality Workers
17
Moody Messenger Emojis
Skype Now Includes Character Emojis from the Disney 'Inside Out' Movie
16
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
15
Video Dictionary Apps
Say What Tasks Users With Defining Slang Expressions in Quick Video Clips
14
Silent Video Messengers
The New Yahoo Livetext App was Released in Hong Kong on the Down-Low
13
Creepy Privacy Ads
Innocence in Danger Uses Unsettling Ad Retargeting to Build Privacy Awareness
12
Mingling Concert Apps
'Meet on the Way' Connects Users with Strangers Attending the Same Concert
11
Itinerary Sharing Platforms
This Website Lets Users Share and Compare Their Travel Itineraries
10
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
9
Boat-Based Party Apps
This Social App Helps You Plan and Reserve Spots on Exclusive Boat Parties
8
Social Media Bookstores
Indigo's 'Like2Buy' Allows Consumers to Shop Through Instagram
7
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
6
Feed-Organizing Apps
Twitter App Storyline Changes the Viewing Experience by Re-Organizing Tweets
5
Passionate Fatherhood Ads
This Facebook Stories Submission Highlights Life as a Black Father
4
Public Polling Apps
This App Lets Anyone Publish and Advertise Their Own Poll or Survey
3
Celebrity Conservation Campaigns
Steve Carell & Save the Drop Raise Awareness of Water Consumption
2
Customizable Social Platforms
The Facebook News Feed Can be Curated to Show Priority Content
1
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
Related Ideas
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Telegram-Style Video Messages
WhatsApp is Launching Instant Video Messaging Features
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Caribbean Influencer Events
Toronto's Carnival Oasis 2023 Was a Celebration of Caribbean Culture
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Real-Life Emoji Ambassadors
Spicy Tam is the New Face of Smirnoff Spicy Tamarind
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Chat-Style To-Do Apps
The 'Qept' App Lets Users DM Tasks to Themselves
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Decentralized Social Apps
Meta is Developing a Decentralized Text-Based App Codenamed "P92"
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Randomized Emoji Generators
This Tool Helps People Communicate Through a Gallery of 5,000 Emojis
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Avatar-Supporting Social Features
Whatsapp Introduces Meta's Bitmoji-Style Avatars to its Platform
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More