Although we're seeing globalization do away with a number of differentiating factors when it comes to ethnicity, the inherent difference between cultures around the world sees markets requiring distinctly categorized approaches to sales, which is where these Asian marketing examples come to highlight a number of innovative ways that brands are capturing the attention of those in the East as well as the West. The Asia market is showing little sign of slowing down, which means a rise in the number of brands entering the market and the ways they're speaking to the culture.
From using certain cultural characteristics to location-based spots, Asian marketing is expanding the realm of advertising for brands on a global scale; perhaps with continued globalization we'll see the dissolution of boundaries beyond just geographical ones (think worldwide vs local).
30 Asian Marketing Examples
From Cross-Cultural Snack Ads to Anime-Inspired Singer Ads:
Michael Hemsworth — Sep 4, 2014 — Marketing
30
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
29
Anthropomorphized Animal Ads
The Anthropomorphized Animal Imagery Show the Effects of Human Goods
28
Elegant Vampiric Fashion Ads
The Iodice Fall 2013 Campaign Stars a Dark Thairine Garcia
27
Melodious Visitor Campaigns
The Panasonic Musical Doorbells Ad Introduces Guests with a Flair
26
Insect-Covered Head Ads
The Yunnan Baiyao Yang Yuanqing Campaign Focuses on Itchy Scalps
25
Breastfeeding Men Ads
The Nanny Breast Milk Storage Bag Campaign Depicts the Impossible
24
Ethereal Asian-Inspired Ensembles
The Ekaterina Kukhareva SS14 Collection is Pretty and Playful
23
Hippie Asian Fashion
The Peter Jensen Resort 2015 Collection is Inspired by Yoko Ono
22
Chinese Calendar Car Ads
Volkswagen's Dragon Dance is Ready for the New Year
21
Lady-in-Waiting Fashion Ads
The Dior Fall 2014 Campaign Stars Julia, Fei Fei, Helena and Kasia
20
Suggestive Alcohol Ads
The V2O Pure Grain Vodka Campaign is a Sensual Celebration
19
Squeezed Head Ads
The Sour Lemon Candy Campaign Revolves Around Super Puckered Faces
18
Anime Hotel Campaigns
The Pokemon Hotel Adventure is Part of a New Peninsula Tokyo Campaign
17
Distracted Driving Campaigns
The Volkswagen Up Careless Ads Target a Woman's Attention Span
16
Communal Bacteria Ads
The Siribuncha Instant Hand Sanitizer Campaign Reminds You to Stay Clean
15
Tool-Toting Editorials
Smart Tools for China Vogue 04/14 Incorporates Sharp Devices
14
Heartfelt Father-Daughter Ads
This Tosando Music Ad Tells a Moving Tale Between Dad and Daughter
13
Tea Time-Inspired Handbag Ads
The Lovcat Paris Spring 2014 Campaign Stars Model Anais Pouliot
12
Warrior Soccer Commercials
Nissin 'Samurai in Brazil' Campaign Celebrates Cup Noodles & World Cup
11
Asian Star Luxury Endorsements
Hugo Boss Taps Chow Yun-Fat As Brand Ambassador for New Campaign
10
Crowdsourced Cricket Videos
This Nike Video Captures Indians’ Passion for the Sport of Cricket
9
Tearjerker Insurance Ads
This Thai Life Insurance Commercial Stars an Unsung Hero
8
Choreographed Car Ads
This Toyota Car Ad Encourages You to Bust Out the Moves & Do the Wakudoki
7
Cross-Cultural Snack Ads
A Bollywood Dance Cheerfully Promotes Sanko Seika's Japanese Crackers
6
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
5
Mom-Appreciating Auto Ads
The Nissan Happy Surprise Commercial Has a Boy Creatively Thank Mom
4
Spontaneous Food Competitions
Chungjungone's Stunt Turns Mall-Goers into Master Chefs
3
Bizarre Facial Workout Ads
The Pao Facial Fitness Ad Stars Soccer Superstar Cristiano Ronaldo
2
Asian Artifact Painting Ads
This Paint Ad Shows a Man Painting the Great Wall of China
1
Ghostly Porcelain Figurine Ads
The Fevikwik Instant Adhesive Campaign has a Supernatural Streak
Related Ideas
Asian Culture-Inspired Fashion Lines
Asai's Fall/Winter 2023 Debuted During London Fashion Week
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Mexican Cuisine-Inspired Snack Chips
These New Pringles Flavors are Only at 7-Eleven
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Korean Culture-Inspired Apparel
Bonchon Unveils Exclusive Shirts Celebrating AAPI Heritage Month
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
New Year-Inspired Snack Boxes
TokyoTreat New Year's Box Offers Special Snacks for the Season
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Restaurant-Inspired Snack Chips
McCoy’s Epic Eats Snack Crisps Now Come in Two New Flavors
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Asian-Inspired Canned Teas
Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Expressive Sake Sodas
Each Soso Sake Variety Has a Unique Flavor, Character & Packaging
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Asian Cuisine Stock Seasonings
Oxo Aromatic Asian Stock Pots Supports a Range of Recipes
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Branded Acceptance Artist Collabs
Amex Canada Partners with Artist to Promote Acceptance
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
India-Focused Sauce Iterations
Kikkoman Launches a New Darker Soy Sauce for Indian Consumers
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Asian Cuisine Seafood Products
Young's Seafood Taste of Asia Range Includes Four Options
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
African Ready Meal Collections
Oja Launches the 'Home Comforts' African Ready Meal Line
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Bi-Culture-Inspired Art Exhibitions
Tomokazu Matsuyama Unveils 'Episodes Far From Home' Exhibition
Market-Specific Supplements
These Prinova Premix Solutions are for the Asia Pacific Market
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
Expansive Technical Apparel Brands
Oakley's Field Gear Line is Growing to New Markets
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic