By using CGI, or computer generated images, Bangkok, Thailand-based studio Illusion incorporate both amusing and shocking anthropomorphized animal imagery in conveying the impact of human activity.
To advertise the power of the electric leaf blower by ASGATEC, for example, several animals -- a squirrel, lizard and a frog -- can all be seen with their faces and their mouths blown away by the strength of the blower. This gives the impression that the animals, each likely to be found near piles of leaves, are prone to the effects of the incredible strength of the leaf blower.
Another ad shows a pig and a cow hurling its innards, or more specifically its bones, to advertise the efficacy of the kitchen tools offered by WMF. In another, a pig and a sheep can be seen resisting separation from a plate and dust scooper respectively, with a tag line at the bottom right hand corner stating, "Separate Them" to advertise the strength of Sunlight's detergents.
Key Themes Behind This Trend
- Anthropomorphized Advertisements
- The use of computer generated images of animals with human-like features in advertising products is a disruptive innovation.
- Humorous and Shocking Imagery in Advertising
- The use of amusing and shocking imagery in conveying the impact of human activity could disrupt traditional advertising methods.
- Nature-inspired Marketing
- Marketing products through the use of nature-inspired imagery could provide a disruptive innovation in advertising.
Where This Applies
- Advertising Industry
- The advertising industry could benefit from the disruptive innovation opportunities presented by anthropomorphized advertisements and nature-inspired marketing.
- Manufacturing Industry
- Manufacturing industries, such as those offering kitchen tools and leaf blowers, could benefit from using humorous and shocking imagery in advertising their products.
- Cleaning Industry
- Cleaning industries, such as those offering detergents, could benefit from using nature-inspired imagery in their marketing strategies.
