It might be disgusting to think about it this way, but itchy scalps can often be likened to insects crawling all over one's head, which the Yunnan Baiyao Yang Yuanqing ad campaign visualizes perfectly. From lady bugs to ants, the print ads show just how unpleasant and even tormenting the experience can be. Thankfully one Chinese company has a shampoo that alleviates this discomfort in a soothing way.
Conceived and executed by BC&T, an ad agency based in Hangzhou, China, the Yunnan Baiyao Yang Yuanqing ad campaign was art directed by Mei Linwang with creative direction by Kai Qian and Hongbo Lee. Although disturbing, the images convey that the company understands this type of pain. This strikes up a sense of trust, which will encourage people to try the product.
Insect-Covered Head Ads
More Stats +/-
Versatile Literary Logo Ads
Accident Prevention Ads
Punching Perfume Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Yunnan Baiyao Yang Yuanqing Campaign Focuses on Itchy Scalps
- By: Meghan YoungOct 17, 2012