Portugal and Real Madrid megastar Cristiano Ronaldo has raised many eyebrows by starring in the Pao Facial Fitness ad, hawking the strange-looking Japanese facial fitness product. While celebrity athletes have taken part in many awkward ads in the past, this one might just take the cake.
The product is essentially a flexible plastic gadget with a circular center that is wedged into your mouth. Once the product is secure in your mouth, you shake it up and down using your face muscle. The result is a workout that looks extremely bizarre, but is claimed to strengthen your facial muscles.
Curiously enough, Ronaldo doesn't actually use the product in the Pao Facial Fitness ad, leaving the awkwardness to a series of lesser-known actors.
What's Driving This Trend
- Facial Workout Craze
- There is an opportunity to create unique and creative facial workout products that can be marketed to health and fitness enthusiasts.
- Celebrity Endorsement
- There is an opportunity to utilize celebrity athletes in advertisements for facial workout products, as demonstrated by Cristiano Ronaldo in the Pao Facial Fitness ad.
- Unconventional Fitness Products
- There is an opportunity to create and market unconventional fitness products that target specific parts of the body, such as facial muscles.
Who This Affects Most
- Fitness
- The fitness industry can explore integrating unconventional products that target specific parts of the body, such as facial muscles, in their workout routines.
- Beauty
- The beauty industry can explore incorporating facial workout products as part of their anti-aging and skincare routines.
- Celebrity Endorsement
- The celebrity endorsement industry can explore opportunities to partner with athletes and other celebrities to promote unconventional fitness products, such as facial workout gadgets.
