Exotic Asian-inspired ensembles have not been pushed out entirely by the '90s grunge look that has made its recent comeback as the Ekaterina Kukhareva SS14 collection shows. Some women are still craving a more feminine and ethereal look that this fashion line satisfies completely. From bright yellow gowns and sheer skirts to floral tops and romantic mesh fascinators, the outfits are playfully pretty and utterly divine.
Unveiled during London Fashion Week, the Ekaterina Kukhareva SS14 collection is further showcased in a rather minimalist lookbook, which embodies the clean aesthetic of Japanese design. Accessorized with paper umbrellas and shot against a soft brown backdrop, the pastel designs stand out beautifully. The looks also give a great lesson in layering, which is particularly great for cooler weather.
Why This Trend Is Growing
- Ethereal Fashion
- The feminine and ethereal Ekaterina Kukhareva SS14 collection presents an opportunity for disruptive innovation in the fashion industry by designing more dreamy and romantic styles.
- Asian-inspired Fashion
- The Ekaterina Kukhareva SS14 collection is an example of the potential to incorporate exotic Asian-inspired ensembles into contemporary fashion designs.
- Minimalist Lookbooks
- The minimalist lookbook showcasing the Ekaterina Kukhareva SS14 collection demonstrates a trend for clean and understated presentation styles in the fashion industry.
Industries Being Reshaped
- Fashion Industry
- The Ekaterina Kukhareva SS14 collection presents opportunities for innovation in the fashion industry by incorporating feminine and ethereal styles and Asian-inspired designs.
- Event Planning Industry
- Event planners may be able to draw inspiration from the pastel designs and clean aesthetic of the minimalistic lookbook accompanying the Ekaterina Kukhareva SS14 collection to create ethereal-themed events.
- Photography Industry
- The clean aesthetic and understated presentation in the minimalist lookbook for the Ekaterina Kukhareva SS14 collection represents an opportunity to incorporate similar styles in photography for fashion and lifestyle brands.
