Augmented reality, which once belonged exclusively to the realm of science-fiction, has become increasingly accessible to the broader public via the use of AR phone apps. The technology is typically utilized in combination with a viewing device that superimposes computer-generated images onto a user's view of the world.
This collection of phone apps employ AR technology in a variety of new and interesting ways. For example, Burberry began offering an AR application that allows users to 'try on' different handbags to ensure the right style and fit, while Pizza Hut launched an app that turns the tops of its Pizza Boxes into an interactive game of Pac-Man.
Despite AR proving to be an effective advertising and marketing tool, it has also begun gaining traction in the art world. For instance, Amplifier, a design hub dedicated to igniting social change, has released a series of AR art posters that activate when viewed through a phone app.
43 Inventive AR Phone Apps
43
Shoppable Digital Wardrobes
FaceCake's Infinite Virtual Closet is Driven by AR and AI
42
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
41
Augmented Reality Beer Cans
BEERSCANS Connects Beer Lovers with Content Via Packaging
40
In-App Virtual Escape Rooms
IKEA is Challenging Snapchat Users to Escape a Messy Room
39
Augmented Reality Pizza Boxes
Pizza Hut's PAC-MAN Pizza Packaging Box Launches an AR Game
38
AR Festival Bottles
Absolut and Tomorrowland Created Interactive Scannable Packaging
37
AR Handbag Experiences
Burberry's App Lets Users Customize a Virtual Pocket Bag in 3D
36
AR Sneaker-Coloring Zines
'Create with Air Max' Digitally Customizes Nike Sneakers
35
Family-Friendly AR Apps
The EVOKE App Brings Real-World Art to Life Through Mobile Screens
34
Immersive AR Try-Ons
Snapchat is Introducing Try-On Experiences with Fashion Partners
33
AR Puffer Jackets
The NFT Byte Jacket Can Be Worn with Snapchat's Body-tracking Tool
32
Immersive Construction Tools
XYZ Reality's HoloSite Tool Uses AR to Optimize Construction
31
Phygital Animation Festivals
Pixar Fest Has Interactive Activities, AR Check-Ins & Online Games
30
AR Nut Milk Cartons
Blue Diamond's Almond Milk Packaging Shares an App-Free Experience
29
Artist-Designed AR Cups
White Castle Joined with Bryan Moss to Create Interactive Packaging
28
AR-Powered Art Posters
Amplifier Launches Augmented Reality Art Posters to Inspire Social Change
27
AR Eyewear Apps
Topology Eyewear Uses AR to Let Consumers Try on Glasses
26
Face-Scanning Eyewear Apps
Cubitts's App Helps People Buy Glasses by Scanning Faces
25
Food Waste AR Apps
Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste
24
Music-Streaming AR Apps
Spotify's Magic Leap App Lets Users Virtually Pin Music on Walls
23
Augmented Reality Party Games
Llamasters Challenges Players to Become the Llama Master
22
AR Foosball Tournaments
EE is Making Wembley Stadium Into a Foosball Table with Augmented Reality
21
Augmented Gen Z Games
Pull & Bear's Pacific Game Marks the Launch of the Pacific Girls Collection
20
AR Bridal Gowns
David's Bridal and Vertebrae Visualize AR Wedding Dresses
19
AR Brow Apps
The Brow App by Anastasia Beverly Hills Leverages Augmented Reality
18
3D Content Creation Engines
Nextech AR Acquires Threedy to Develop 3D Content Creation Engines
17
Augmented Reality Monuments
LACMA and Snapchat Brought Five Monuments to Life Virtually
16
Gen Z Voter Campaigns
Snapchat's Speech to Street Encourages Young People to Vote
15
Artful AR Photography Experiences
The Junction Launched an Interactive Augmented Reality Mural
14
Team-Specific AR Basketball Games
The 'NBA AR' App Lets Users Practice Their Shot Anywhere
13
Augmented Reality Toy Apps
Kinder Joy Launched its Applaydu Mobile App for an AR Toy Experience
12
NFT-Integrated Art Apps
The Sketchar App Allows Users to Sell Their Artwork as NFTs from the App
11
Experimental AR Apps
Mozilla's WebXR Viewer Lets Users Create and Experience AR
10
AR Rocket Launch Apps
USA Today Developed an AR App Called 321 Launch
9
Mobile Emoji AR Apps
The Emojivision App is Able to Create Live Images Comprised of Emojis
8
Egg-Hiding AR Games
Burger King's New AR Game Urges Kids to Guard Virtual Eggs
7
Augmented Reality Candy Ads
M&M's First-Ever AR Ad Includes a Snapcode for a Dynamic Experience
6
Assistive AR Apps
The Rescue Assist App Helps Emergency Services Save Lives
5
AR-Powered Celebration Apps
The 'Bicoco' App Lets Users Send Immersive Surprises to Others
4
Deal-Swapping AR Apps
Pizza Hut's Deal Jacker Scans & Replaces Deals by Competitors
3
Mythical AR Attractions
Legoland Windsor Resort Shares AR Activation Points
2
Storytelling AR Apps
The Wonderscope App Lets Children Visualize an Amazing Story
1
Sitcom-Themed AR Apps
Warner Bros. Launched the Friends App to Celebrate Friendsgiving
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
AR Museum Eyewear Headsets
The 'MetMate' AR Glasses Concept Elevates Museum Goer Experiences
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
Visualized Audio AR Glasses
The XRAI Glass Enables the Wearer to See Conversations in Real Life
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
AR Vacuuming Apps
Dyson CleanTrace Identifies Areas That Have Yet to Be Cleaned
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Dual-Camera AR Eyewear
The SUPERHEXA Vision AR Glasses Enable Hands-Free Use
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Optical MicroLED AR Glasses
TCL Unveils the New RayNeo X2 Glasses During CES 2023
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Lightweight Smart AR Glasses
Nubia Released its Smart AR Glasses Called Neovision Glass
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Contemporary Smartphone Exhibitions
Ester Bruzkus Architekten Designs 'The World in My Hand'
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Advanced AR Eyewear Platforms
The Qualcomm Snapdragon AR2 Platform is Compact Yet Capable
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
DIY AR-Functioned Monocle Clip-Ons
Brilliant Labs Unveils a New Augmented Reality Monocle
AR-Ready Typefaces
Google Fonts' Free AR One Sans is Optimized for Augmented Reality
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Augmented Reality Projection Laptops
Sightful Presents Spacetop, a Screenless Projecting Laptop
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Collaborative Professional AR Headsets
The Almer Arc 2 Captures the User's Viewpoint with a Camera
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Wireless High-Resolution Headsets
Xiaomi Launches AR Glasses to Compete with Apple's AR Headset
Virtual Reality Design Apps
'Live Home 3D' from BeLight Software Uses VR for Home Renovations
Revolutionary Video Creation Apps
Zoomerang Allows Creators to Monetize Their Creativity
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
AR-Powered Cereal Games
The Lucky Charms Journey to the Magic Gems Game is Immersive
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR-Fueled Musical Camera Apps
Minibeats by Artiphon Allows Users to Transform Their Movements
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Street Fighter-Style AR Games
Jadu is a New Multiplayer AR Mobile Fighting Game
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
No-Code AR Creators
Blippar's Platform Allows Users to Produce AR Content for AR Headsets
Multi-Position Smartphone Controllers
The 'Telegun' Smartphone Controller Works in Two Modes
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Elevated Virtual Photography Apps
Halide Presents a New Neural Telephoto Feature on its App
AR E-Scooter Parking Apps
Neuron Mobility Recently Unveiled a New AR Parking Assistant App
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
Artistic AI-Powered Poetry Apps
The Pamera App Turns Images into Poetry Using AI Technology
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
3D AR Home Improvement Apps
'Roomle' Integrates Home Furniture Services in its AR App
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AR Football Training Kits
Asahi Super Dry Collaborates with Manchester City for an AR Training Kit
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
AR-Based Map Features
Google Introduces the 'Search with Live View' Function for Google Maps
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Gaming-Ready AR Headsets
Niantic Made Use of the Qualcomm Snapdragon AR2 Platform
AR-Powered Architecture Apps
'PLNAR' Helps Users Plan Home Development with AR Augmentation
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
AR Spray Painting Experiences
Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
Chatbot-Integrated Browser Apps
The 'Arc Search' iOS App Offers Customized Search Outputs
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
Alien-Hunting AR Games
Google and Taito Release a Pokémon-Style AR Game with Aliens
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
High-Performing Smartphone Cameras
The Pixel 8 Plans to Incorporate a New HDR Technique
AR Ruler Apps
This App Uses AR to Measure Any Distance with One's Phone
AR Menu Apps
Jarit is an Ar App That Allows Users to Preview Their Potential Food Orders in 3D