Among the myriad uses that could arise for augmented reality technology, e-commerce stands to be one of the industries that benefits the most thanks to techniques employed by companies like Topology Eyewear. The company has begun offering virtual try-ons of its frames through AR, giving customers the opportunity to see how given frames look on their faces without having to incur the back end expense of actually shipping anything.
Many who wear glasses have had the unfortunate experience of purchasing a pair of frames online only to find that the image on the product page was misleading for one reason or another. Perhaps the sizing was difficult to gauge online, or maybe the colors didn't come through correctly. In either case, AR try-ons help to reduce that uncertainty while also saving money for both consumers and businesses.