USA Today has developed an augmented reality app called 321 launch that offers an immersive experience that deviates from the traditionally analog features of the publication.
This moves marks the brand's entry into the world of emerging tech, following in the footsteps of other publications that have developed AR apps to appeal to a tech savvy generation. This particular app enables users to overlay imagery of a rocket launch virtually anywhere, offering an entertaining experience the whole family can enjoy. In addition to the footage, this augmented experience offers real information about the rockets being launched, presenting a new educational platform that's immersive.
The SpaceX is one of the featured rockets, an event which USA Today covered through its publication.
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