Anastasia Beverly Hills is a beauty brand that has become synonymous with eyebrows and it is now introducing an augmented reality application, called The Brow App, to help people shape, groom and fill in their brows at home. The educational app was created to make expert-level help available on-demand, especially at a time when people are opting for more at-home treatments than in-person beauty appointments.
The augmented reality tool kicks off with a quiz about eyebrow type, including details on how they currently look, the desired result and the user's level of grooming experience. The app also offers guidance with augmented try-on features and a Look Library that shares tips and tricks for achieving perfect eyebrow styles and shapes. The app also shares insight into ABH's trademarked Golden Ratio Method.