The top April 2018 interactive ideas showcase how technology can be leveraged to transform familiar experiences into dynamic marketing campaigns. While real estate showings and running on a treadmill might seem mundane to the average consumer, Evidence Immobilier styles its apartment viewings like escape room games and Nike crafted 'Reactland' as a gamified sneaker experience that turned runners into the star of their very own video game. Another fun and gamified experience was recently shared by IKEA, taking the form of a web series that borrows a game show format to challenge couples and roommates to agree on furniture pieces.
When it comes to mobile marketing, Cheetos created the 'Cheetos Vision App' to help consumers create fun snack food portraits, and Knorr's 'Eat Your Feed' lets Instagram users receive recipe suggestions based on their social media feed.
Top 30 Interactive Innovations in April
29
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
28
Underground eSports Bars
Red Bull Opens a Gaming Sphere with the Latest Tech in Gaming Culture
27
Immersive Viewing Helmets
National Geographic Offered a Unique Way to Premiere 'One Strange Rock'
26
Multi-Sensory Beehive Pop-Ups
Pandora Created a Gilded Hive for a New Jewelry Launch
25
Immersive Women's Sneaker Launches
The adidas UltraBOOST X Launch Brought Together Female Artists
24
VR Timepiece Experiences
Arnold & Son Launched an Immersive VR Experience at Baselworld
23
Branded Sleep-Inducing Concerts
This Concert Hall Was Filled with 150 Beautyrest Beds
22
Mom-Centric Online Concierges
Boxed.com is Launching a "Momcierge" Exclusively for Mothers
21
Illuminating Flagship Installations
O2's O-Shaped Doorway Encourages One to "Follow the Rabbit"
20
Empowering Women-Focused Installations
Bumble's SXSW Activation Focuses on Real Life Connections
19
Snack Food Portrait Apps
The Cheetos Vision App Turns Consumers' Photos into Cheesy Cheeto-Art
18
Socially Inspired Recipes
Knorr's 'Eat Your Feed' Matches Meals to One's Instagram Posts
17
AI Music Installations
HAKUHODO i-Studio and Yamaha are Experimenting with Tech at SXSW
16
Mysterious Single-Malt Whiskies
'The Glenlivet Code' is Paired with Shazam and an AR Experience
15
VR Fashion Experiences
Barneys' Mantle VR Experience is a Engaging Ad for its New Collection
14
Plant-Based Liqueur Pop-Ups
The Vegan Treat Stop by Baileys Almande Pairs Alcohol and Sweets
13
AR Wartime Apps
ICRC's 'Enter the room' Shows War Through the Eyes of a Child
12
Cereal Cafe Parties
Kellogg's and Hailee Steinfeld Marked National Cereal Day with a Fun Event
11
Drag Queen Chatbots
VH1's 'Sissy That Bot' Engages & Entertains RuPaul's Drag Race Fans
10
AR Home-Buying Apps
Sotheby's is Using Its Curate App to Help Buyers Envision Ideal Homes
9
Crunchy Candy Competitions
M&M's New Flavor Vote Campaign Features Three Crunchy Flavors
8
Festive Donut Social Competitions
This New Dunkin' Donuts Campaign Prompts Social Engagement
7
Celebratory Heritage Banquets
Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
6
VR-Enhanced Driving Experiences
BMW Latvia Enhanced a Wintry X5 Ride with Virtual Reality
5
Gamified Furniture Campaigns
IKEA's 'Matchers Keepers' Uses AR to Solve Furniture Disputes
4
Gamified Sneaker Experiences
'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style
3
Gamified Real Estate Showings
Evidence Immobilier Turns Apartment Viewings into Escape Room Games
2
Neighborly Coffee Initiatives
Tim Hortons' 'Coffee with Neighbors' Invites People to Come Together
1
Light Therapy Window Displays
Pharmacy Apotek Hjärtat Simulates Natural Light During Cold Months
Related Ideas
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
AI Interior Decorators
HOMEE AI Unveiled a World-First AI Interior Designer at CES 2024
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI Messaging Apps
With 'Viber,' Users can Now Chat with a Famous Artificial Intelligence
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Interactive Gamified Restaurant Apps
The 'BAOverse' App Was Created in Collaboration with HATO
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Gamified Home Chore Apps
Developers Showcased a Gamified Home Chore App at Meta's Hackathon 2023
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AI Travel Assistants
Expedia Launched a Travel Chatbot Plugin Powered by ChatGPT
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
AI Dinner-Planning Apps
Dinnerfry Uses AI to Learn What You Like
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Enabled Product Creation
Off/Script Launches an App to Create and Buy AI-Designed Products
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Interactive Gaming Clogs
These Special Crocs Can Be Scanned for an Exclusive Gaming Experience
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
AI Roleplay Chatboys
DreamPal Lets Users Chat With Intelligent Personality-driven bots
Text-to-Image AI Apps
The Bonkers App Quickly Creates Images using AI
Gesture-Controlled Apps
Spatial Touch Lets Users Navigate Tech With Their Fingers
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
AI Interior Design Decorators
RoomGenius Can Help You Redecorate in Minutes
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Inspired Hotlines
Evolve's "AI" (Activity Inspiration) Hypeline Helps People Try New Things
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
AI-Backed Grocery Deliveries
Instacart Introduces ChatGPT's Chatbot to its Grocery Shopping App
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Personalized Home Screen Characters
Dippy Adds AI Friends to Home Screens To Chat and Enjoy
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Chatbot-Integrated Browser Apps
The 'Arc Search' iOS App Offers Customized Search Outputs
Relaxed Interactive Mobile Games
Nintendo and Niantic Join Forces on the Pikmin Finder Game
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Integrated Shortcut AI Features
OpenAI Presents its New Shortcuts Integration Feature
AR Menu Apps
Jarit is an Ar App That Allows Users to Preview Their Potential Food Orders in 3D