It's no secret that our collective culture has a weight problem, but these anti-obesity campaigns take an extreme approach at raising awareness. From humiliating gym campaigns to ads that depict extra weight as imprisonment, these innovations certainly don't mince words.
Are these anti-obesity features what our society needs to step it up and get into shape, or are they downright offensive?
Implications - If the problem of obesity continues, the advertisements get louder and louder so that people will finally realize that it is a severe problem. Advertisements have a huge impact on people, so when they are delivering a message of truth and honesty people will pay attention whether they like the information or not.
25 Shocking Anti-Obesity Features
25
Fat David Statue
Move, Don't Get Fat Campaign
24
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
23
Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
22
BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
21
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
20
Viral Celeb Weight Wars
Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?
19
FatWorld Video Game Simulates Getting Fat
18
Obese Interior Design
The Fat Chair is a Winner
17
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
16
Insulting Eco Campaigns
PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight
15
Obsessions With Super-Sized Food
ThisIsWhyYoureFat.com Shows We're Hooked on Grease
14
Government-Subsidized Gyms
South Korea Combats Childhood Obesity
13
Cheeky Bathroom Scales
8 Fun Ways to Weigh In
12
Offensive Video Games
‘Fat Princess' Outrages Feminists
11
Airline Fat Tax
Overweight Fliers to be Penalized?
10
Comparing Obese People to Animals
Controversial Del Mar Spa Ads
9
Blunt Weight Loss Messages
‘Excess Baggage' Ads Encourage Fatties to Live Healthfully
8
Super-Sized Fat Seats
Shameful Seating for the Obese Installed on Brazilian Subway
7
Unconventional Motivation
Gold's Gym Ads
6
Viral Ads Against Obesity
ParticipAction Campaign Targets Youth
5
Body Fat Imprisonment
Striking Companhia Athletica Campaign Against Obesity
4
Hidden Obesity Cameras
Stealth Cameras Logging Body Size
3
Unintentional Meanvertising?
India Plus-Sized Jeans Ad Uses Images of Women to Make an Elephant
2
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
1
Boarding School for Overweight Students
Academy of the Sierras
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Contradictory Weight Loss
Jennifer Love Hewitt's Weight Loss, Thoughts on Body Image
Supermodels Gaining Weight
Will Karolina Kurkova's Controversy Spur Acceptance?
Regional Obesity Trends
The Fattest US States + 22 Obesity Trends
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
Obese Celebvertising
PlayStation Packs Pounds on Celebs for 'Fat Princess'
Getting Fat for Publicity?
Was The Jessica Simpson Weight Gain Scandal A PR Stunt?
Obsessing Over Celebs' Weight
10 Viral Weight Wars Between Stars & the Paparazzi
50 Scandalous Acts for Animal Activism
From PETA Protests to Racy Celeb Campaigns
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
Viral Celeb Weight Wars
Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?
Torture Games
Online Video Games Getting More Violent
36 Incentives to Lose Weight and Live Healthy in 2009
McDonalds India Uses Baby Ronald
Scaring Customers Away?
FatWorld Video Game Simulates Getting Fat
Saree Couture
Breakthrough Design from India
Angelina Jolie Asked to Gain Weight
"Thomas Crown Affair 2" Requirements
22 Super High-Calorie Foods
Taboo Treats to Fuel the Frenzy Around Jessica Simpson's Weight
20 Super-Sized Foods
Perfect for the Overeating Athletes at the 2009 Senior Bowl
Celebrity Health Food Promotions
Jason Mraz Eats Raw on Myspace
12 High-Waisted Fashions
Showing Jessica Simpson How to Rock This '70s Look Right
PimpMySnack.com
Giant Versions of Snacks
Vegetable Bikinis
PETA's 'Lettuce Ladies' Promote Vegetarianism (UPDATE)
Greasy Undergarments
Bacon Bras
Nike Cricket?
Nike Gets into India
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
Bacon Accessories
8 Inedible Obsessions
Jester Fashion
Manish Arora at India Fashion Week
Vogue India Debuts
Mumbai-Based Magazine
Talent Waiting to Bust Out
Jessica Simpson Debuts at Grand Old Opry
The Caroline Collection Cufflinks
From Bacon and Eggs to Corkscrews and Beer
Raw Food Diets
Angela Stokes Sheds 50% of Weight With Raw Food
Most Obese Cities
The 16 Fattest Cities in America
Obesity Surgery Triples Among Teens
Comparing Obese People to Animals
Controversial Del Mar Spa Ads
Eccentric Activism Requests
PETA Asks Pet Shop Boys To Change Their Name
Unconventional Motivation
Gold's Gym Ads
Animal Rights Angels
The Hills' Audrina Patridge is the Latest Face of PETA
India's Best World Cup Player Will Win The $68,500 Diamond-Bling Cricket Ball
Weird Wills for Animal Activists
Body of PETA's Ingrid Newkirk Will Be Used for Leather & BBQ
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
Hidden Obesity Cameras
Stealth Cameras Logging Body Size
Animated Skinned Animals
Stars Lend Their Voices to New PETA Ad Campaign
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
Deceptive Electronic Scales
For Those Paranoid About Their Body Weight
Asimov's First Law
Friendly Scales By Alice Wang
DIY Reality Contests
The Biggest Loser Inspires People To Create Their Own Weight Loss Groups
Snack Food Stadiums
24,000-Calorie Tribute to the Super Bowl
2-for-1 Flights for Obese Passengers
Canadian Airlines Offer Second Seat Free
Disturbing Chicken Interviews
PETA Gives You a Graphic Glimpse Into the Life of a Hen
Obese Children
Fat Kids a Growing Trend
Bizarre Anonymous Videos
The Bacon Man
Vibrating Scales
Lose Weight Easily
Cruelty-Free Purchasing
PETA 'Be Nice to Bunnies' iPhone App Alerts of Animal Testesters
Video Game Olympics
The Digital Games China 2008
Snack-Inspired Coin Purses
Hunger-Inducing Ways to Store Your Money
PETA-Friendly Pelts
Knitted Animal Skins for the Rugged Crafter
Porky Accessories
The Bacon Watch Ensures You Always Know When It's Breakfast Time
Cholesterol Screening for 2 Year Olds
Early Obesity Prevention
Diet Wonder Drugs
Tesofensine Could Double Weight Loss