Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Controversial Del Mar Spa Ads

 - Aug 7, 2008
References: advertolog & copyranter.blogspot
The fall ad campaign of a weight loss clinic based in Romania might just start a controversy for the prints insinuate that overweight people are animals. The style of the ads is like the famous Evolution series where an apelike creature is shown to evolve in stages to modern man. The Del Mar Medical Spa prints show a cow and a whale turning into women. A pig evolves into a man.

Many would label these ads as insensitive. The ads aim to shock but one has to wonder if potential customers might be put off with the insulting insinuations.