From Humiliating Gym Campaigns to Obese Furniture
Marissa Brassfield — August 23, 2009 — Marketing
It's no secret that our collective culture has a weight problem, but these anti-obesity campaigns take an extreme approach at raising awareness. From humiliating gym campaigns to ads that depict extra weight as imprisonment, these innovations certainly don't mince words.
Are these anti-obesity features what our society needs to step it up and get into shape, or are they downright offensive?
Implications - If the problem of obesity continues, the advertisements get louder and louder so that people will finally realize that it is a severe problem. Advertisements have a huge impact on people, so when they are delivering a message of truth and honesty people will pay attention whether they like the information or not.
Are these anti-obesity features what our society needs to step it up and get into shape, or are they downright offensive?
Implications - If the problem of obesity continues, the advertisements get louder and louder so that people will finally realize that it is a severe problem. Advertisements have a huge impact on people, so when they are delivering a message of truth and honesty people will pay attention whether they like the information or not.
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