It's no secret that our collective culture has a weight problem, but these anti-obesity campaigns take an extreme approach at raising awareness. From humiliating gym campaigns to ads that depict extra weight as imprisonment, these innovations certainly don't mince words.
Are these anti-obesity features what our society needs to step it up and get into shape, or are they downright offensive?
Implications - If the problem of obesity continues, the advertisements get louder and louder so that people will finally realize that it is a severe problem. Advertisements have a huge impact on people, so when they are delivering a message of truth and honesty people will pay attention whether they like the information or not.
SCORE
6.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 88%
Freshness 8%
