The usually sculpted David has been recreated to show what would have happened to his ordinarily chiseled abs had he lived his life the way the majority of our society does today.
The “If you don’t move, you get fat” campaign is found in Hamburg and is creative genius of ad agency, Scholz & Friends, for the German Olympic Sport Federation.
This is simply fantastic! No word on where it is located exactly or for how long the pieces will be on display. That’s the beauty of the internet though; a clever marketing campaign like this would have been lost a few decades ago, but with the help of the web, a viral display like this can instantly make the global rounds.
Had David been an immobile, donut-eating, Frappucino-slurping Renaissance man, he never would never have become the muse of Michelangelo in the early 1500s.