27 Amazon Online Shopping Innovations

These examples of Amazon online shopping innovations provide insight into how consumer-facing retailers without inventory of their own can partner with brands and other companies.

On the other hand, Amazon Original Movies proves that the electronics e-commerce platform can create original content in the form of entertainment. Amazon Studios is producing films that will be available for streaming as well as theatrical release. Amazon also does a lot with Kindle, like PDF-converted books, crowdsourced book publishers and ultra-thin e-readers.

Targeted stores are becoming more prevalent with Amazon online shopping, such as shops for 3D-printed products, gaming and skill-building STEM toys. Other ways Amazon is staying on the cutting edge is offering tools within their platform to make shopping easier, like the instantaneous Amazon Dash button.