In direct competition with Netflix, which has solidified itself as a purveyor and creator of original streaming content, a slew of Amazon Original Movies will start filming this year. 12 to be exact. Meant for both theatrical release and, a handful of weeks later, early distribution on Amazon Prime Instant Video, the e-commerce site ensures that its subscribers are treated to the movies well before the usual three-month window typically given exclusively to theater chains for a new film release.
Although there are no details about the genres the Amazon Original Movies will fall into, it has been suggested that they will be leaning more towards arthouse than blockbusters. Amazon Studios Vice President Roy Price says, "We hope this program will also benefit filmmakers, who too often struggle to mount fresh and daring stories that deserve an audience."
What's Driving This Trend
- Original Movies
- Opportunities for creating and distributing original content through online streaming platforms like Amazon Prime Instant Video.
- Competition with Netflix
- Competitive strategies arising from e-commerce sites entering the online entertainment industry to challenge established streaming platforms like Netflix.
- Arthouse Films
- Growing demand for unique and artistic films that cater to niche audiences through online streaming platforms.
Who This Affects Most
- Film Production
- Potential for film production companies to partner with e-commerce platforms to create and distribute original movies for online streaming.
- Online Streaming
- Opportunities for online streaming platforms to expand their content library by collaborating with e-commerce sites to release exclusive movies.
- Entertainment Technology
- Innovations in streaming technology and content creation tools to support the growing demand for online original movies.
