When it comes to toys, this list of trends going into the 2023 year includes everything from STEM subscription crates to 90s-inspired plush toys. Coming out of the pandemic, brands are hoping to bring consumers back to normal life by evoking a sense of nostalgia with their products.
In particular, Christmasville Cove is a brand-new toy business created by a couple who realized there was a need for nostalgic, culturally significant toys for children of all ages. The shop's main goal is to provide adults with nostalgic toys from the 1970s, 1980s, and 1990s while also carrying contemporary pop culture-related toys.
On the opposite end of the spectrum, the interactive imagiCharm connected coding toy offers a customizable digital experience from any location. Children eight and older may use the imagiCharm linked coding toy to share their creations with the online community. Additionally, users have the option of participating in projects made by other programmers.
For more toys trends in the year ahead, check out Trend Hunter's 2023 Trend Report.
Top 100 Toys Trends for 2023
From Representation-Focused Toy Dolls to Optical Illusion Fidget Toys:
Kanesa David — Jan 28, 2023 — Life-Stages
100
Titanium Button-Like Fidget Toys
The 'SLIDER 3.0' Toggle Button Gadget is Pocket-Sized
99
Streetwear-Inspired Dog Accessories
The STAPLE x Zee.Dog Collection Features Stylish Dog Toys
98
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
97
Responsive Egg-Like Pet Toys
The 'Wicked Egg' Interactive Pet Toy is Automated
96
Volcanic Rock Fidget Toys
The Zenlet 'LAVA ball' Features Four ASMR Sensations
95
Adventure-Ready Pet Products
Arcadia Trail's New Items Support Safe Enjoyment of the Summer
94
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play
93
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity
92
Sweets-Inspired Collectible Dolls
L.O.L. Surprise! Loves Mini Sweets are Co-Branded Toys
91
Upcycled Sculptural Shoes
Plastic Soul by Rose In Good Faith Repurposes Material from Doc Johnson
90
Designer Pop Culture Figurines
kkplus Launches a Collection of Designer Toys on HBX
89
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
88
Magnetic Wooden Sculpture Toys
The 'Newtons' Magnetic Sculpture by StudioYO Has a Soothing Design
87
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
86
Perplexing Wave-Like Puzzle Toys
The 'Wavelinks' Puzzle is Made with Four Identical Pieces
85
Reusable Water Fight Toys
The 'Liquid Bomb' Reusable Water Balloon Has a Self-Sealing Design
84
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
83
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
82
Optical Illusion Fidget Toys
The MEZMOCOIN INFINITY Spins for Up to 25-Minutes
81
Superhero-Themed Dinosaur Toys
The Hasbro Marvel Spider-Man Web Chompin’ Spider Rex is Prehistoric
80
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
79
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
78
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
77
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
76
Free-To-Mint NFT Projects
Warner Records and Bose Pioneer a New 'Stickmen Toys' NFT Project
75
Film-Themed Building Block Toys
Marvel and LEGO Join Forces to Create a Sactum Sactorum LEGO Set
74
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
73
Empowering Children's Toys
Chris "Ludacris" Bridges and Mattel Launch Karma’s World Toy
72
Stylish Four-in-One Fidget Toys
The 'Infini' Fidget Toy Calms Nerves and Increases Focus
71
Anime-Inspired Handmade Dolls
Culture Entertainment Reveals Two Naruto and Sasuke Kokeshi Dolls
70
Phygital Horse Racing Toys
Star Stable Entertainment Partnered with Just Play for Physical Toys
69
NFT-Based Plush Toys
VeeFriends Launches Physical Version of Its Signature NFTs at Toys"R"Us
68
Miniature Baking Collectibles
Make It Mini Food Collectibles Can Be Made & Displayed
67
Combination Building Block Toys
The 'QUBTRIX' Omni-Compatible Wooden Bricks Work with Other Toys
66
Floating Stone-Like Dog Toys
The Kurgo Skipping Stones are Easy to Throw and Spot
65
Skateboard Toy Collections
Hot Wheels Brought its 'Skate' Line to Canada with Tony Hawk
64
Appliance-Themed Playsets
LG & Playmobil are Unveiling a Toy Collection at IFA 2022
63
Spooky Resurrected Fashion Dolls
The Monster High Fashion Dolls are Back for Friday the 13th
62
Workwear-Branded Dog Products
The Filson Dog Collection Features 17 Products in All
61
Motion-Activated Sci-Fi Toys
Hasbro Debuts the ‘Darth Revan Force FX Elite Electronic Lightsaber’
60
Toy Brand Retail Partnerships
Target and FAO Schwarz Have Partnered for Physical and Online Shops
59
Clever Series-Inspired Dog Toys
PetSmart and Stranger Things Released Series Themed Puppy Apparel
58
Anime-Branded Collectible Figurines
Funko Announced a New Set of Collectible Hunter x Hunter Toys
57
Nostalgic Kidult Meals
McDonald's x Cactus Plant Flea Market Made Happy Meals for Adults
56
Superhero Movie Figurines
Hot Toys Launched a 1/6th Scale Figurine of Robert Pattinson's Batman
55
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
54
Kid-Friendly Biobased Tableware
Dantoy's Tableware Focuses on Sustainability & Development
53
Pet-Specific Electric Zip-Lines
HPA Was Created by Tony Zanoni to Improve Pets Health
52
Solar-Powered Rover Kits
4M's 'Solar Rover Kit' Educates Kids About the Power of Green Science
51
Foundation-Supporting '90s Toys
A New Bop It! Button Was Launched for the Game's 25th Anniversary
50
Plush Toy Board Games
This Monopoly for Collectors is the First Squishmallows Board Game
49
Digital Fairy-Catching Toys
The Got2Glow Baby Fairy Finder is Portable and Adventure-Ready
48
Cartoon-Themed Cafe Collections
The Starbucks x Snoopy Collection is Launching in Japan
47
Storytelling Building Toys
Lego City Missions Take Young Builders on a Story-Based Journey
46
Super-Mini Toy Collectibles
Minis-in-Minis are Miniatures with Even Tinier Toys Inside
45
Vibrant Psychedelic Print Clogs
Steven Harrington Joins Crocs on the Quickstrike Clog Design
44
Nostalgic Toy Stores
Christmasville Cove is a Tennessee-Based Retailer of Fun Toys for All Ages
43
Kpop-Group Miniature Digital Toys
The Exciting BTS TinyTan Tamagotchi is a Pocket-Size Digital Toy
42
Customizable Vinyl Toys
Makeship Launches New Vinyl Figures Collection for Content Creators
41
Teatime-Inspired Toys
The 'Musical Tea Set Toy' Plays Music and is Operated by Hand Winding
40
Sci-Fi Film-Themed Dart Toys
NERF Launches the New Star Trek Starfleet Phasers Blasters
39
Sci-Fi Movie Treats
Kinder Joy Has New Avatar-Themed Eggs Ahead of the New Movie
38
Life-Size Claw Machines
Squishmallows is Inviting Fans to Drop Into the Brand Like Never Before
37
Representation-Focused Toy Dolls
Laverne Cox and Mattel Release the First Transgender Barbie Doll
36
Miniature Digital Compact Toys
Bandai and SPY x FAMILY Join on the Anya Forger Tamagotchi
35
Unexpected Pet Accessory Collections
Stranger Things and Petsmart Created Spooky Dog Accessories
34
Gaming Merchandise Partnerships
Spin Master is Releasing Official Gaming Toys with Sony
33
Wish-Making Lantern Collectibles
Lil Wish Lanterns Activate Imagination Through Positivity & Play
32
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
31
3D-Printed LEGO Minifigures
LEGO Unveils its First 3D-Printed Wooden Duck Toy for Minifigures
30
Natural Scavenger Hunt Toys
Craft-tastic Nature: Scavenger Hunt Potions Inspire Play in Nature
29
Hyper-Detailed Articulating Action Figures
The Hasbro Starting Lineup Includes Eight NBA Players
28
Remote-Controlled Wheelchair Toys
Hot Wheels Announced the Release of its First-Ever RC Wheelchair
27
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
26
Space-Themed Chocolate Toy Products
The Kinder Joy Space-Themed Collection Includes 12 Toys
25
Empowering Tween Dolls
BFF by Cry Babies Inspire Growth from Everyday Challenges
24
Collectible Anthropomorphized Toys
Epoch's Calico Critters Line Opens a Direct-to-Consumer Website
23
Nostalgic Sci-Fi Toys
Playmates Launched a Series of Retro 'Star Trek' Figurines for Adults
22
Revived QSR Halloween Toys
McDonald's New Halloween Pails Come in Three Styles
21
Spinning Toy Dolls
'Sky Dancers,' the Flying Toy Dolls from the 90s, Are Back in Stock
20
Champagne Membership Clubs
Privé Société is a Private Club from Privé Réserve
19
Retailer-Backed Digital Collectibles
Walmart Launches New Digital Collectibles Platform, 'AutoT'
18
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
17
Kids & Toys in the New Normal
Trend Hunter's Now Trending Series Explores the Evolution of Toys
16
Smart Fidget Toys
TapTap is for Ages Five to 105 and It Offers Benefits for All
15
Legacy Building Block Toys
LEGO is bringing Back its Galaxy Explorer Spaceship from 1979
14
Prideful Superhero Toys
The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
13
Chrome-Colored Action Figures
Hot Toys Shares Imagery of Its Upcoming Chrome Stormtrooper
12
Adjustable Gripper Dog Toys
The FetchPro Offers Four Adjustable Prongs to Pick Up and Throw Toys
11
Toy Pony NFTs
Funko & Hasbro's My Little Pony NFTs Feature the Most Popular Characters
10
Recycled Sex Toy-Made Clogs
ROSE IN GOOD FAITH Designs the Sustainable Plastic Soul Clog
9
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
8
Whimsical Cartoon-Focused Capsules
URDU x 432Hz x PLANTS OF GOD Take You to Their 'Secret Garden'
7
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
6
Comic Book Antihero NFTs
McFarlane Toys Launches New 'Spawn' Digital Collectible Series
5
Transforming Camera Toys
Canon Announced a Partnership and Toy Line with Transformers
4
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
3
Legacy-Honoring Action Figures
Hot Toys Relaunched its Black Panther Figure for Chadwick Boseman
2
Action Figure Shooting Games
In 'Hypercharge: Unboxed' Players Control Toys in a Retail Store
1
Antihero Movie Figures
Hot Toys Launched Dwayne 'The Rock' Johnson’s Black Adam in Golden Armor
Related Ideas
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Barbie Tech Accessories
CASETiFY and Barbie Launch a New Tech Accessory Collection
Timeless Furniture Capsules
EQ3's Spring/Summer 2023 Embraces Simplicity & Head-Turning Aesthetics
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Life-Sized Doll Dreamhouses
Fans Can Step Inside Barbie’s Dreamhouse at This Immersive Experience
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Stylish Cartoon-Themed Shoes
Koi Launches a Whimsical 'Teletubbies'-Inspired Footwear Collection
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Conversational AI Companions
CATI is a Soft Plush Toy Robot Debuting at CES 2023
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Immersive Dollhouse Candles
Homesick's Barbie Dreamhouse Candle Shares Rose and Jasmine Notes
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Festive Baking Miniatures
The Miniverse Make It Mini Food Holiday Series Makes Tiny Treats
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Collectible Sci-Fi Sequel Figurines
Dune: Part Two Funko Pops Come in Six Styles
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Interactive Holiday Plush Toys
The Bearlieve Bear is the First Interactive Build-A-Bear Friend
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Table-Top Gaming Candles
Gameplay Candles' Table Top Gaming Candles Ignite the Adventure in Us All
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
3D Toy Puzzle Castles
LEGO Creates the Disney Castle Kit to Celebrate its 100th Anniversary
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Custom Face Action Figures
The Tron Identity Program Action Figures are Arriving at Disney World
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Candy-Scented Sensory Toys
Sloomoo x Hi-Chew Slime Smells Like Fruity Chewlet Flavors
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Wearable Fidget Toy Bracelets
The Infinity Flip Mobius Fidget Band Toy is Relaxing
Celebratory Springtime Marshmallow Treats
The Peeps 2023 Easter Marshmallow Offerings are Tasty
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Collectible Figurine Advent Calendars
These Pocket Pop! Advent Calendars are Arriving for 2023
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Convention-Exclusive Collectibles
Funko and Loungefly Unveiled a WonderCon 2023-Exclusive Set
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Legacy Brand Holiday Candies
The Hilco 2023 Holiday Collection Has New and Classic Flavors
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures