When it comes to toys, this list of trends going into the 2023 year includes everything from STEM subscription crates to 90s-inspired plush toys. Coming out of the pandemic, brands are hoping to bring consumers back to normal life by evoking a sense of nostalgia with their products.
In particular, Christmasville Cove is a brand-new toy business created by a couple who realized there was a need for nostalgic, culturally significant toys for children of all ages. The shop's main goal is to provide adults with nostalgic toys from the 1970s, 1980s, and 1990s while also carrying contemporary pop culture-related toys.
On the opposite end of the spectrum, the interactive imagiCharm connected coding toy offers a customizable digital experience from any location. Children eight and older may use the imagiCharm linked coding toy to share their creations with the online community. Additionally, users have the option of participating in projects made by other programmers.
For more toys trends in the year ahead, check out Trend Hunter's 2023 Trend Report.
Top 100 Toys Trends for 2023
From Representation-Focused Toy Dolls to Optical Illusion Fidget Toys:
Kanesa D — Jan 28, 2023 — Life-Stages
99
Titanium Button-Like Fidget Toys
The 'SLIDER 3.0' Toggle Button Gadget is Pocket-Sized
98
Streetwear-Inspired Dog Accessories
The STAPLE x Zee.Dog Collection Features Stylish Dog Toys
97
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
96
Responsive Egg-Like Pet Toys
The 'Wicked Egg' Interactive Pet Toy is Automated
95
Volcanic Rock Fidget Toys
The Zenlet 'LAVA ball' Features Four ASMR Sensations
94
Adventure-Ready Pet Products
Arcadia Trail's New Items Support Safe Enjoyment of the Summer
93
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play
92
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity
91
Sweets-Inspired Collectible Dolls
L.O.L. Surprise! Loves Mini Sweets are Co-Branded Toys
90
Upcycled Sculptural Shoes
Plastic Soul by Rose In Good Faith Repurposes Material from Doc Johnson
89
Designer Pop Culture Figurines
kkplus Launches a Collection of Designer Toys on HBX
88
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
87
Magnetic Wooden Sculpture Toys
The 'Newtons' Magnetic Sculpture by StudioYO Has a Soothing Design
86
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
85
Perplexing Wave-Like Puzzle Toys
The 'Wavelinks' Puzzle is Made with Four Identical Pieces
84
Reusable Water Fight Toys
The 'Liquid Bomb' Reusable Water Balloon Has a Self-Sealing Design
83
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
82
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
81
Optical Illusion Fidget Toys
The MEZMOCOIN INFINITY Spins for Up to 25-Minutes
80
Superhero-Themed Dinosaur Toys
The Hasbro Marvel Spider-Man Web Chompin’ Spider Rex is Prehistoric
79
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
78
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
77
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
76
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
75
Free-To-Mint NFT Projects
Warner Records and Bose Pioneer a New 'Stickmen Toys' NFT Project
74
Film-Themed Building Block Toys
Marvel and LEGO Join Forces to Create a Sactum Sactorum LEGO Set
73
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
72
Empowering Children's Toys
Chris "Ludacris" Bridges and Mattel Launch Karma’s World Toy
71
Stylish Four-in-One Fidget Toys
The 'Infini' Fidget Toy Calms Nerves and Increases Focus
70
Anime-Inspired Handmade Dolls
Culture Entertainment Reveals Two Naruto and Sasuke Kokeshi Dolls
69
Phygital Horse Racing Toys
Star Stable Entertainment Partnered with Just Play for Physical Toys
68
NFT-Based Plush Toys
VeeFriends Launches Physical Version of Its Signature NFTs at Toys"R"Us
67
Miniature Baking Collectibles
Make It Mini Food Collectibles Can Be Made & Displayed
66
Combination Building Block Toys
The 'QUBTRIX' Omni-Compatible Wooden Bricks Work with Other Toys
65
Floating Stone-Like Dog Toys
The Kurgo Skipping Stones are Easy to Throw and Spot
64
Skateboard Toy Collections
Hot Wheels Brought its 'Skate' Line to Canada with Tony Hawk
63
Appliance-Themed Playsets
LG & Playmobil are Unveiling a Toy Collection at IFA 2022
62
Spooky Resurrected Fashion Dolls
The Monster High Fashion Dolls are Back for Friday the 13th
61
Motion-Activated Sci-Fi Toys
Hasbro Debuts the ‘Darth Revan Force FX Elite Electronic Lightsaber’
60
Workwear-Branded Dog Products
The Filson Dog Collection Features 17 Products in All
59
Toy Brand Retail Partnerships
Target and FAO Schwarz Have Partnered for Physical and Online Shops
58
Clever Series-Inspired Dog Toys
PetSmart and Stranger Things Released Series Themed Puppy Apparel
57
Anime-Branded Collectible Figurines
Funko Announced a New Set of Collectible Hunter x Hunter Toys
56
Nostalgic Kidult Meals
McDonald's x Cactus Plant Flea Market Made Happy Meals for Adults
55
Superhero Movie Figurines
Hot Toys Launched a 1/6th Scale Figurine of Robert Pattinson's Batman
54
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
53
Kid-Friendly Biobased Tableware
Dantoy's Tableware Focuses on Sustainability & Development
52
Pet-Specific Electric Zip-Lines
HPA Was Created by Tony Zanoni to Improve Pets Health
51
Solar-Powered Rover Kits
4M's 'Solar Rover Kit' Educates Kids About the Power of Green Science
50
Foundation-Supporting '90s Toys
A New Bop It! Button Was Launched for the Game's 25th Anniversary
49
Plush Toy Board Games
This Monopoly for Collectors is the First Squishmallows Board Game
48
Digital Fairy-Catching Toys
The Got2Glow Baby Fairy Finder is Portable and Adventure-Ready
47
Cartoon-Themed Cafe Collections
The Starbucks x Snoopy Collection is Launching in Japan
46
Storytelling Building Toys
Lego City Missions Take Young Builders on a Story-Based Journey
45
Super-Mini Toy Collectibles
Minis-in-Minis are Miniatures with Even Tinier Toys Inside
44
Vibrant Psychedelic Print Clogs
Steven Harrington Joins Crocs on the Quickstrike Clog Design
43
Nostalgic Toy Stores
Christmasville Cove is a Tennessee-Based Retailer of Fun Toys for All Ages
42
Kpop-Group Miniature Digital Toys
The Exciting BTS TinyTan Tamagotchi is a Pocket-Size Digital Toy
41
Customizable Vinyl Toys
Makeship Launches New Vinyl Figures Collection for Content Creators
40
Teatime-Inspired Toys
The 'Musical Tea Set Toy' Plays Music and is Operated by Hand Winding
39
Sci-Fi Film-Themed Dart Toys
NERF Launches the New Star Trek Starfleet Phasers Blasters
38
Sci-Fi Movie Treats
Kinder Joy Has New Avatar-Themed Eggs Ahead of the New Movie
37
Life-Size Claw Machines
Squishmallows is Inviting Fans to Drop Into the Brand Like Never Before
36
Representation-Focused Toy Dolls
Laverne Cox and Mattel Release the First Transgender Barbie Doll
35
Miniature Digital Compact Toys
Bandai and SPY x FAMILY Join on the Anya Forger Tamagotchi
34
Unexpected Pet Accessory Collections
Stranger Things and Petsmart Created Spooky Dog Accessories
33
Gaming Merchandise Partnerships
Spin Master is Releasing Official Gaming Toys with Sony
32
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
31
Wish-Making Lantern Collectibles
Lil Wish Lanterns Activate Imagination Through Positivity & Play
30
3D-Printed LEGO Minifigures
LEGO Unveils its First 3D-Printed Wooden Duck Toy for Minifigures
29
Natural Scavenger Hunt Toys
Craft-tastic Nature: Scavenger Hunt Potions Inspire Play in Nature
28
Hyper-Detailed Articulating Action Figures
The Hasbro Starting Lineup Includes Eight NBA Players
27
Remote-Controlled Wheelchair Toys
Hot Wheels Announced the Release of its First-Ever RC Wheelchair
26
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
25
Space-Themed Chocolate Toy Products
The Kinder Joy Space-Themed Collection Includes 12 Toys
24
Empowering Tween Dolls
BFF by Cry Babies Inspire Growth from Everyday Challenges
23
Collectible Anthropomorphized Toys
Epoch's Calico Critters Line Opens a Direct-to-Consumer Website
22
Nostalgic Sci-Fi Toys
Playmates Launched a Series of Retro 'Star Trek' Figurines for Adults
21
Revived QSR Halloween Toys
McDonald's New Halloween Pails Come in Three Styles
20
Spinning Toy Dolls
'Sky Dancers,' the Flying Toy Dolls from the 90s, Are Back in Stock
19
Champagne Membership Clubs
Privé Société is a Private Club from Privé Réserve
18
Retailer-Backed Digital Collectibles
Walmart Launches New Digital Collectibles Platform, 'AutoT'
17
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
16
Kids & Toys in the New Normal
Trend Hunter's Now Trending Series Explores the Evolution of Toys
15
Smart Fidget Toys
TapTap is for Ages Five to 105 and It Offers Benefits for All
14
Prideful Superhero Toys
The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
13
Legacy Building Block Toys
LEGO is bringing Back its Galaxy Explorer Spaceship from 1979
12
Chrome-Colored Action Figures
Hot Toys Shares Imagery of Its Upcoming Chrome Stormtrooper
11
Adjustable Gripper Dog Toys
The FetchPro Offers Four Adjustable Prongs to Pick Up and Throw Toys
10
Toy Pony NFTs
Funko & Hasbro's My Little Pony NFTs Feature the Most Popular Characters
9
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
8
Whimsical Cartoon-Focused Capsules
URDU x 432Hz x PLANTS OF GOD Take You to Their 'Secret Garden'
7
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
6
Comic Book Antihero NFTs
McFarlane Toys Launches New 'Spawn' Digital Collectible Series
5
Transforming Camera Toys
Canon Announced a Partnership and Toy Line with Transformers
4
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
3
Legacy-Honoring Action Figures
Hot Toys Relaunched its Black Panther Figure for Chadwick Boseman
2
Action Figure Shooting Games
In 'Hypercharge: Unboxed' Players Control Toys in a Retail Store
1
Antihero Movie Figures
Hot Toys Launched Dwayne 'The Rock' Johnson’s Black Adam in Golden Armor
Related Ideas
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Plush STEAM Dolls
Team Genius Squad's STEAM Dolls Introduce Kids to Exciting Topics & Skills
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Sci-Fi Series Toy Sets
The LEGO x Stranger Things Sets Include the Creel House and More
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Premium Kidult Collectibles
Starbox Collectibles Meet the Demand for Customization and Expression
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Series-Inspired Plush Toys
Care Bears x Stranger Things Reimagine the Dark Series' Characters
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Nostalgic 90s-Inspired Gaming Consoles
Analogue 3D Funtastic Consoles Come in a Rainbow of Colors
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Anniversary QSR Toy Drops
Mcdonald’s Disneyland 70th Anniversary Toys Mark a Milestone
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Seasonal Insight-Driven Candy Products
Mars Wrigley Christmas 2026 Debuts Three New Products
Decor-Friendly Developmental Toys
Playcor's Design-Forward Toys are Made to Display
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Nostalgic Tech Accessories
The Tamagotchi x CASETiFY Capsule Turns Virtual Pets into Accessories
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Throwback Walkie-Talkie Collectibles
Stranger Things Upside Down Capsules Series 3 Thrills Fans
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Magical Animation-Inspired Dolls
Mattel Debuts the Barbie in the Nutcracker Doll Collection
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Pickle Plush Toys
Giggle Pickles are Personality-Packed Collectibles That Laugh When Shaken
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Retro Digital Pet Collabs
CASETiFY x Tamagotchi Partner for a Custom-Branded Tamagotchi Device
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Gaming Lifestyle Collections
Toca Boca and MINISO Blend Retail with Digital Rewards
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Bouquet Modeling Kits
Blooms by Play-Doh is the Play-Doh Line Designed Specifically for Adults
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Retro Plug-and-Play Games
Fizz Creations' Wireless Plug-and-Play Systems Appeal to Kidult Gamers
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Spooky Advent Calendars
Igloo Books Launches a New Storybook Advent Calendar With Disney
Retrospective Halloween-Inspired Home Capsules
Michaels Unveils a Diverse Halloween Assortment
Sensory Construction Toys
MAGNA-TILES Introduces Ocean-Themed Magnetic Building Sets
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Spy Adventure Toys
L.O.L. Surprise! Eye Spy Challenges Kids to Find Clues and Crack Codes
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Playable LEGO Collectibles
LEGO Launches a Working Pinball Machine with Authentic Arcade Mechanics
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Educational STEM-Focused Toys
hand2mind Launches Exclusive Back-To-School Collection at Target
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Viral Collectible Toy Pop-Ups
POP LAND Unveiled a Whimsical Pop-Up in Singapore
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Screen-Free Interactive Toys
LEGO Pokémon Uses SMART Play Technology for Hands-On Fun
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Inflatable Couture Collection
The Childsplay Collection is an Haute Couture Fashion Collection
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Creator-Led Toys
Bonkers Toys Transforms Toys and Colors into a Retail Toy Line
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Interactive Iconic Toy Designs
Just Play Has Launched Tickle Me Elmo Giggle Max
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Nostalgic Timeless Click Devices
This 3D-Printed iPod Classic Fidget Toy Revives Tactile Memory
Prize-Winning Arcade Pop-Ups
GACHA & CATCH Features Interactive Capsule Toy & Claw Machines
Toy-Themed Real Estate Campaigns
Barbie and Rightmove Partnered for an Immersive Experience
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Pop-Up Mini Malls
The Disney+ Hulu Throwbacks Mini Mall Revisits 90s & Y2K Classics
Immersive RGB Show Puzzles
Clementoni's New Stranger Things Puzzle Bring the Upside Down Home
Food-Themed Fidget Toys
Clicklets are Collectible, Satisfyingly Clickable Pocket Sensory Toys
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Capsule Toy Brand Cctivations
T-ARTS Company Reveals Gacha Capsule Toy Brand Exhibit
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes