Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Jana Pijak — April 11, 2024 — Art & Design
References: illuminarium
'LITE-BRITE: Worlds of Wonder,' is the latest immersive adventure coming to Illuminarium at The Distillery District on May 8th. Inspired by 90s childhood nostalgia, the immersive art installation is produced by Secret Location in collaboration with Hasbro.
The 60-minute experience promises to captivate both kids and adults alike and consists of three glowing, interactive worlds. Made up of thousands of lights and twelve playable games, the light installation also features larger-than-life gaming experiences using your body to control the action.
In addition to a magical ocean setting, LITE-BRITE: Worlds of Wonder will also include lush forests with roaming dinosaurs, and a futuristic sci-fi city—all driven by the iconic hexagonal peg pattern of the original LITE-BRITE toy. Tickets for this immersive event are available now at https://www.illuminarium.com/toronto.
Image Credit: Illuminarium
The 60-minute experience promises to captivate both kids and adults alike and consists of three glowing, interactive worlds. Made up of thousands of lights and twelve playable games, the light installation also features larger-than-life gaming experiences using your body to control the action.
In addition to a magical ocean setting, LITE-BRITE: Worlds of Wonder will also include lush forests with roaming dinosaurs, and a futuristic sci-fi city—all driven by the iconic hexagonal peg pattern of the original LITE-BRITE toy. Tickets for this immersive event are available now at https://www.illuminarium.com/toronto.
Image Credit: Illuminarium
Trend Themes
1. Immersive Light Experiences - Opportunity to create engaging sensory encounters that transport participants to nostalgic and interactive worlds.
2. Interactive Gaming Installations - Potential to blend physical movement and technology in gaming environments that appeal to a wide audience.
3. Nostalgia-inspired Art Installations - Chance to evoke sentimental memories through innovative art displays that merge past and present themes.
Industry Implications
1. Entertainment and Events - Opportunity for event organizers to offer unique experiences that merge art, technology, and nostalgia to captivate diverse audiences.
2. Gaming and Toy Manufacturing - Potential for toy companies to create immersive gaming products that blend physical play with digital elements for an enhanced user experience.
3. Tourism and Destination Marketing - Chance for tourism boards and marketers to promote destinations through creative and immersive art installations that resonate with visitors' emotional connections.
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