From Loud Soup Branding to Punchy Paint Packaging

By: Michael Hemsworth - Published: Jan 22, 2013
Typography branding isn't just about being blunt about the product behind the packaging; it's about catching eyes and keeping your attention for just long enough to recognize why something is worth a purchase. These examples of bold typographical branding's help emphasis just what a product is and how it's going to be of use to you and your way of life.

Many companies are straying from the textual atmosphere and relying on corporate logos or simplistic images to catch the eye of consumers. These brands, however, embrace writing in hopes that the bare bones aesthetic at work will help to lure potential buyers. Additionally, typography branding helps to keep things clean and sophisticated, which is precisely what many retailers are attempting to exude when you walk in a store or down an aisle. Stats for 35 Bold Typography Branding Finds Trending: Older & Buzzing
Research: 17,292 clicks in 174 w
Interest: 2.5 minutes
Concept: Typography Branding
Related: 280 examples / 215 photos
Segment: Neutral, 4-55+
Comparison Set: 102 similar articles, including: nutritional dog treat branding, mad monkey branding, and literal beer branding.