Rockstar

'The Girl with the Dragon Tattoo' DVD Cleverly Mimics Pirated Films

By: Jason Soy - Published: • References: sonypictures & creativity-online
‘The Girl with the Dragon Tattoo’ DVD really hit it out of the ballpark in the branding department with its clever disc design. Rather than simply slapping on graphics from the film the way so many other movies are packaged, Sony opted to make the physical DVD look like a bootlegged copy of the David Fincher masterpiece, complete with Sharpie marker writing sprawled across what looks like a writable disc. The design is both an homage to the film’s protagonist Lisbeth Salander as well as a fun poke at the problem of movie piracy.

This publicity stunt and marketing ploy for ‘The Girl with the Dragon Tattoo’ DVD has certainly paid off, as its novelty has been reported on by countless online blogs. Stats for Faux Bootleg Disc Designs Trending: Older & Mild
Traction: 569 clicks in 143 w
Interest: 0.5 minutes
Concept: Girl With The Dragon Tattoo DVD
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: hooded hipster photography, darkly distressed editorials, and chromatic punk captures.