Superstar

Laughing Man Packaging Represents the People Behind the Brand

By: Amelia Roblin - Published: Oct 6, 2011 • References: establishednyc and thedieline
Most consumers have absolutely no idea where their favorite products come from, and perhaps they might feel guilty upon finding out. Laughing Man packaging contains a collection of teas, coffee and chocolate and has nothing at all to hide.

In fact, the new Hugh Jackman brand aims to place the source of these goods front and center, upholding values of sustainability, ethics and quality throughout production. The delicious blends come from all over the world, enlisting talented farmers living on low incomes.

Despite the products' humble roots, the Established studio has assembled a line of bags, boxes, tins and wrappers that exude a simple sophistication. To link Laughing Man packaging back to its humanizing character, handwritten chalk lettering and smiling face stickers label each piece.