Superstar

A La Eco Packaging Exudes a Love of the Earth with Lush Heart Shapes

By: Amelia Roblin - Published: Jan 25, 2012 • References: kollor and thedieline
The products on the market that flaunt their pride in environmentally-friendly manufacturing can often assume an increased potential to obtain loving and loyal customers. The respect that the contents of A La Eco packaging shows to the planet invites the affectionate attention of consumers through an endearing identity scheme.

Kollor has done what many brand image designers do with sustainable goods, which is to choose motifs and colors that are noticeably derived from nature. A gamut of green hues exudes the succulence and suggestion of tree foliage and has been shaped into leaf-like shapes that more closely resemble hearts.

A La Eco packaging embodies an organic softness and sensitivity, yet it's appearance remains appealing to a broad range of gender and age demographics. This is key since cotton products have an extensive consumer base -- hopefully all interested in the welfare of the Earth.