From Floating Market Pop-Ups to Whimsical Salmon Packaging

By: Rebecca Byers - Sep 30, 2015
The top September 2015 marketing trends provide insight into a marketing industry continually defined by an ever-evolving digital age.

In an interesting experiment in branding, iconic cereal brand Wheaties partnered up with Minneapolis-based craft brewery Fulton in order to create a cereal-inspired wheat beer. The Wheaties-branded beer is brewed in the Hefeweizen-style of south Germany.

Separately, athletic lifestyle brand ASICS recently debuted their new experiential retail concept that serves as a high-intensity in-store sports lab set-up. The Parisian location includes treadmills that customers can test out equipment and gear on before purchasing in an intuitive attempt at customization.

The top September 2015 marketing trends showcase the expanding ways in which brands are cultivating the overall consumer value of each product or service being offered in many industries.