WebpageFX's Advertising Infographic Explores How We Come to Buy THings

By: Alyson Wyers - Aug 6, 2015
References: webpagefx & designtaxi
This advertising infographic breaks down how ads actually work. From WebpageFX, 'How Advertising Makes Us Buy' explores how stores and advertisers are focused on the singular goal of selling us things.

According to the advertising infographic, advertisers try to make poor people feel rich using four tactics: emotional responses, targeted insecurities, instincts and planning. The chart breaks down each of these approaches and also encourages consumers to read between the lines and know when they are being sold to.

Tapping into emotional response is about getting people to make decisions unconsciously and without using logic. Targeting insecurities can happen through photoshop, loss aversion or fear. Instinct is about shiny things and instant gratification. Planning depends on the industry and the product they are selling.