This Packaging for Unilever Detergent is Infused with Whimsical 3D Elements

By: Ady Floyd - Aug 11, 2015
References: pb-creative & packagingoftheworld
PB Creative collaborated with Comfort to design this new 3D-inspired label for a line of Unilever detergent's concentrated fabric conditioners. The new line of high-quality conditioners aims to project this image through a 3D labeling system that adorns its packaging.

Each label features a whimsical and playful design that mimics a color and sparkle explosion. Each bottle of Unilever detergent uses a fresh color scheme of bright pinks and yellows. These labels draw consumers in with illustrated firework that provides visual interest while promoting Unilever's brand identity.

While the labels are clearly made and designed in 2D, the feeling of a 3D image is creatively presented. The main idea for this product is to ensure consumers that they only need a little detergent to have a big impact on their clothing and laundry.