'Boca Maldita' is a Bold Brazilian Beer with an Audacious Ad Campaign
Cadhla Gray — August 14, 2015 — Marketing
References: adweek
An ad campaign playing off of social media infidelity has popped up once again, this time as Brazilian beer ads selling a craft beer that rolls in at 8.2% alcohol. With a slogan like, “some days you just want to forget,” Boca Maltida beer is aimed at those who have had a rough day and are looking for a bit of a buzz, rather than a certain taste or particular look.
The print ads created in partnership with ad agency 'Candy Shop' sport explosive slogans like, "You saw your girlfriend on Tinder" and "Your wife read your Whats App." These trigger horror in those who could picture it happening to themselves and sympathy in those who would never be dumb enough to do it. Whichever side you fall on, these Brazilian beer ads inspired by infidelity will definitely gain the company more attention.
The print ads created in partnership with ad agency 'Candy Shop' sport explosive slogans like, "You saw your girlfriend on Tinder" and "Your wife read your Whats App." These trigger horror in those who could picture it happening to themselves and sympathy in those who would never be dumb enough to do it. Whichever side you fall on, these Brazilian beer ads inspired by infidelity will definitely gain the company more attention.
Trend Themes
1. Infidelity-inspired Marketing - The use of infidelity themes and references to target a specific market is becoming more common and could be an opportunity for disruptive innovation in the advertising industry.
2. High-alcohol Craft Beer - The trend towards high alcohol content in craft beer is growing and could present an opportunity for innovation in the alcohol industry.
3. Emotional Connection with Alcoholic Beverages - Developing a strong emotional connection with consumers through product marketing, such as targeting those who have had a rough day, could be a disruptive innovation opportunity in the beverage industry.
Industry Implications
1. Advertising - The use of shocking and attention-grabbing marketing tactics, such as infidelity-inspired ads, is resonating with consumers and could be an opportunity for disruptive innovation in the advertising industry.
2. Craft Beer - The craft beer industry is continually growing and the trend towards high alcohol content presents an opportunity for innovative product development.
3. Beverage - Emotional connections with alcoholic beverages are becoming more prevalent, which could be an opportunity for disruptive innovation in the beverage industry.
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