'Boca Maldita' is a Bold Brazilian Beer with an Audacious Ad Campaign

By: Cadhla Gray - Aug 14, 2015
References: adweek
An ad campaign playing off of social media infidelity has popped up once again, this time as Brazilian beer ads selling a craft beer that rolls in at 8.2% alcohol. With a slogan like, "some days you just want to forget," Boca Maltida beer is aimed at those who have had a rough day and are looking for a bit of a buzz, rather than a certain taste or particular look.

The print ads created in partnership with ad agency 'Candy Shop' sport explosive slogans like, "You saw your girlfriend on Tinder" and "Your wife read your Whats App." These trigger horror in those who could picture it happening to themselves and sympathy in those who would never be dumb enough to do it. Whichever side you fall on, these Brazilian beer ads inspired by infidelity will definitely gain the company more attention.