From Celebrity Malt Liquors to Cereal-Inspired Wheat Beers

By: Rebecca Byers - Sep 30, 2015
The top September 2015 drinking trends include a variety of innovation products, services and campaigns that point to shifting consumer desires. From experiential bars that put the emphasis on overall customer value to a new crop of celebrity-endorsed alcohol beverages, there are plenty of new offerings in this realm.

Rapper E-40 has released his own brand of malt liquor in the vein of Old English and Colt 45. Boasting black and gold packaging, the product is an intriguing business venture that follows Diddy's vodka enterprise and Nicki Minaj's Moscato line.

Separately, cannabis and wine pairings are becoming the upscale experience for two in legal states like Colorado and Washington. Led by "cannaseurs," the art sees the pairing of wines that emphasis the strains of bud that can illuminate flavors in the wine pairings.

These top September 2015 drinking trends serve to highlight a pervasive social drinking culture and the exciting new products and services popping up among it.