El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology

By: Laura McQuarrie - Aug 12, 2015
References: el-fresco.ru & packagingoftheworld
In order to make El Fresco's non-alcoholic mojito soda products more recognizable as cocktail-inspired beverages, ASGARD Branding developed a fun new packaging system for the drinks. Rather than being contained in a traditional soda bottle, the shape of the packaging was slightly altered to look more like a cocktail shaker. Flavors include a Classic, Strawberry, Pomegranate and a Cola Mojito soda.

The recent rebranding of the bottles also made the mojito mocktails available in aluminum cans, although these mixology-inspired bottles stand out that much more on shelves.

The rise in non-alcoholic drinks that are inspired by alcohol-based beverages is becoming extremely popular across the globe, since these kinds of drinks offer great taste with none of the nasty repercussions of a long night of drinking.