Rapper 'E-40' Created His Own 40-Ounce Namesake Malt Liquor Beer

By: Cadhla Gray - Aug 27, 2015
References: firstwefeast
It was just a matter of time before another celebrity created their own line of alcohol -- this time rapper E-40 introduces his malt liquor beer inspired by his life and music. Joining the likes of 'Colt 45' and 'Olde English', the bottle will be 40 ounces of high percentage beer.

After introducing his very own cocktail last year, the "Sluricane," a personalized malt liquor beer just makes sense as the rapper's next self-branding step. The artist's beer label features his typical black and gold branding and reads 'brewed and bottled by Interactions and Transactions'.

With Jay Z's new Pinot Noir champagne and P. Diddy's Ciroc vodka, E-40 joins other celebrities as they increase their market value, media attention and popularity through personalized alcohol products.