327 CREATIVE STUDIO's Brand Identity Project Embodies Quality
Jana Pijak — August 5, 2015 — Lifestyle
References: sandinha.pt & behance.net
Sandinha is a rustic sandwich shop that boasts an elegant brand identity. Conceived by 327 CREATIVE STUDIO's team, the eatery's branding embodies great taste and quality that is translated through natural finishes and monochromatic typography.
Serving its famous Francesinha sandwich -- voted one of the world's 10 best -- in a compartmentalized tray, Sandinha creates an experience for design-conscious foodies. Its wooden trays are branded with its signature logo and feature compartments for its sandwiches, chips and even a fresh pint of the eatery's signature brew.
In addition to its branded interior design and serving accessories, this rustic sandwich shop also features consistent signage and promotional materials that are used to advertise its delicious menu items. These include business cards, menus and web pages.
Serving its famous Francesinha sandwich -- voted one of the world's 10 best -- in a compartmentalized tray, Sandinha creates an experience for design-conscious foodies. Its wooden trays are branded with its signature logo and feature compartments for its sandwiches, chips and even a fresh pint of the eatery's signature brew.
In addition to its branded interior design and serving accessories, this rustic sandwich shop also features consistent signage and promotional materials that are used to advertise its delicious menu items. These include business cards, menus and web pages.
Trend Themes
1. Rustic Branding - Opportunity exists for businesses to embrace rustic branding to convey a sense of quality and authenticity in their products or services.
2. Compartmentalized Tray Experience - Innovative businesses can create unique dining experiences by utilizing compartmentalized trays to serve their products, enhancing customer satisfaction.
3. Consistent Signage and Promotional Materials - Creating consistent signage and promotional materials can help businesses effectively communicate their brand and offerings to customers.
Industry Implications
1. Food and Beverage - Food and beverage businesses can adopt rustic branding and introduce compartmentalized tray experiences to elevate their dining establishments.
2. Design and Advertising - Design and advertising industries can offer services to help businesses develop cohesive branding strategies and create unique dining experiences for customers.
3. Hospitality - Hotels, resorts, and other hospitality establishments can adopt rustic branding and implement compartmentalized tray experiences to enhance their guest dining experiences.
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